NAICS 541910:
Marketing Research and Public Opinion Polling
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Broadcast media rating servicesPolitical opinion polling servicesMarketing analysis or research services+2 examples
Statistical sampling servicesOpinion research services
Matching SIC code: 8732 Commercial Economic, Sociological, and Educational Research
Where it sits
- 54Professional, Scientific, and Technical ServicesSector
- 541Professional, Scientific, and Technical ServicesSubsector
- 5419Other Professional, Scientific, and Technical ServicesIndustry group
- 54191Marketing Research and Public Opinion PollingNAICS industry
- 541910Marketing Research and Public Opinion PollingNational industry
Largest companies with NAICS 541910
Updated Nov 9, 2026| Rank | Company | Headquarters | Employees |
|---|---|---|---|
| 1 |  NielsenIQnielseniq.com | Chicago, US | 31K |
| 2 |  Nielsennielsen.com | New York, US | 29K |
| 3 |  GLGglg.com | New York, US | 12K |
| 4 |  Circanacircana.com | Chicago, US | 6.3K |
| 5 |  IDCidc.com | Boston, US | 6.1K |
| 6 |  Dynatadynata.com | Westport, US | 4.9K |
| 7 |  Guidepointguidepoint.com | New York, US | 4.8K |
| 8 |  Numeratornumerator.com | Chicago, US | 2.9K |
| 9 |  Gallupgallup.com | Washington, US | 2.3K |
| 10 |  IRIiriworldwide.com | Chicago, US | 2.2K |
Not this code?
Similar activities the Census classifies elsewhere.
- 541720Research and Development in the Social Sciences and HumanitiesProviding research and analysis in economics, sociology, and related fields
- 541613Marketing Consulting ServicesProviding advice and counsel on marketing strategies
Questions about NAICS 541910
Which businesses use NAICS 541910?
Broadcast media rating services, political opinion polling services and marketing analysis or research services, and similar businesses in the Professional, Scientific, and Technical Services sector. This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
What SIC code matches NAICS 541910?
SIC 8732, Commercial Economic, Sociological, and Educational Research, from the US Census Bureau's concordance between the two systems.
How many companies have NAICS 541910?
11,971 companies with a website carry NAICS 541910 as their primary code in Crustdata's data, worldwide.
Find any company's NAICS codeType a company name or website and get its codes with their titles.
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Sign up freeCode titles, definitions, examples and SIC matches: NAICS 2022 and the Census concordances, US Census Bureau. Company counts and lists: Crustdata, companies with a website, each by its primary code, updated weekly. Employee counts are estimates.