NAICS 711320:
Promoters of Performing Arts, Sports, and Similar Events without Facilities
This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
Concert booking agenciesFair promoters without facilitiesRodeo managers without facilities+5 examples
Matching SIC code: 7941 Professional Sports Clubs and Promoters (also 7922 Theatrical Producers (Except Motion Picture) and Miscellaneous Theatrical Services, 7999 Amusement and Recreation Services, Not Elsewhere Classified)
Where it sits
- 71Arts, Entertainment, and RecreationSector
- 711Performing Arts, Spectator Sports, and Related IndustriesSubsector
- 7113Promoters of Performing Arts, Sports, and Similar EventsIndustry group
- 71132Promoters of Performing Arts, Sports, and Similar Events without FacilitiesNAICS industry
- 711320Promoters of Performing Arts, Sports, and Similar Events without FacilitiesNational industry
Largest companies with NAICS 711320
Updated Nov 9, 2026| Rank | Company | Headquarters | Employees |
|---|---|---|---|
| 1 |  Fortnitefortnitecon.com | US | 3.1K |
| 2 |  Ultimate Fighting Championshipufc.com | US | 3K |
| 3 |  Insomniac Eventsinsomniac.com | Los Angeles, US | 2K |
| 4 |  Varsity Spiritvarsity.com | Memphis, US | 1.8K |
| 5 |  Feld Entertainmentfeldentertainment.com | Palmetto, US | 1.7K |
| 6 |  LEARFIELDlearfield.com | Plano, US | 1.6K |
| 7 |  TAITtaittowers.com | Lititz, US | 1.4K |
| 8 |  Spartanspartan.com | Boston, US | 1.3K |
| 9 |  The IRONMAN Groupironman.com | Tampa, US | 1.2K |
| 10 |  Perfect Gameperfectgame.org | Sanford, US | 1K |
Not this code?
Similar activities the Census classifies elsewhere.
- 512199Other Motion Picture and Video IndustriesBooking motion pictures or videos
- 7111Performing Arts CompaniesProducing live performances (but may also promote the performances)
- 561920Convention and Trade Show OrganizersOrganizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place)
- 813990Other Similar Organizations (except Business, Professional, Labor, and Political Organizations)Operating amateur, semiprofessional, or professional athletic associations or leagues
Questions about NAICS 711320
Which businesses use NAICS 711320?
What SIC code matches NAICS 711320?
How many companies have NAICS 711320?
Code titles, definitions, examples and SIC matches: NAICS 2022 and the Census concordances, US Census Bureau. Company counts and lists: Crustdata, companies with a website, each by its primary code, updated weekly. Employee counts are estimates.