MixRank vs Crustdata: Which is Better for Sales Intelligence APIs?

We get asked about the MixRank vs Crustdata comparison constantly, and it's not as straightforward as most comparison articles make it seem. Both platforms serve similar types of customers, but under the surface their platforms are quite different. The choice really depends on whether your workflows can work with batch-updated data or if you need real-time intelligence.

Let's break down the key differences in data freshness, accuracy, and integration options to help you make the right decision.

TLDR:

• Crustdata delivers real-time data with live crawling vs MixRank's hourly batch updates

• You get instant webhooks for job changes and funding events, not delayed notifications

• Crustdata pulls from 10+ sources with dedicated Slack channels with engineers for all clients

• MixRank focuses on technographic data while Crustdata specializes in live signals

• Real-time data allows you to reach prospects at the perfect moment, not weeks later

What MixRank Does and Their Approach

MixRank is a data service that aggregates company and people information from multiple sources. Its platform curates datasets on personnel changes, company activity, technographic profiles, and job postings, updating this information on an hourly basis. Their system processes large volumes of data across companies, employees, technology adoption, and hiring trends.

Data can be accessed through APIs, flat files, or direct PostgreSQL database connections. MixRank offers several pricing tiers, ranging from a free Core plan to paid Professional and Enterprise levels with expanded API access and user seats. The service is positioned for organizations that require technographic insights or mobile app intelligence.

Mobile app intelligence refers to tracking the technologies inside mobile applications, such as SDK usage, app store rankings, and update patterns. It gives companies visibility into which tools competitors and industries rely on, helping sales, investment, and product teams spot adoption trends and market opportunities.

MixRank’s focus is on mobile app intelligence and web technology tracking, giving companies visibility into which tools and technologies are in use across industries. However, its design emphasizes large-scale batch processing rather than immediate event-driven intelligence.

For sales teams or organizations needing rapid alerts on new opportunities, this approach may result in delays compared to platforms that specialize in delivering real-time sales signals.

What Crustdata Does and Our Approach

Crustdata delivers real-time B2B data through APIs and webhooks, purpose-built for AI-powered sales and recruiting workflows. The platform automates prospecting and outreach by integrating live data directly into CRMs, ATS systems, and investment tools. Crustdata detects early signals, such as new domains, stealth hires, and quiet launches, as they happen, enabling sales and recruiting teams to engage at exactly the right moment.

Our approach focuses on live data fetching at the moment of request, providing the most current information available. We add thousands of companies and people daily, with real-time data fetching on request. Every account has access to dedicated engineering support. The service integrates smoothly with CRMs, ATS systems, and investment tools through flexible API endpoints and webhook notifications.

Unlike traditional providers that depend on large batch updates processed hourly or monthly, Crustdata operates on-demand. When you make a request, our system spawns live crawlers to fetch the most current data available, ensuring that teams always act on the freshest signals. Thousands of new companies and people are added daily.

Crustdata was designed from the ground up for AI SDRs, recruiters, and sales teams who can’t afford to wait. If a prospect changes jobs, a startup announces funding, or a company launches a new product, you’ll know in real time, not hours or days later.

Data Freshness and Real-Time Features

MixRank updates its datasets hourly and claims to process over 100 million updates monthly. However, users report performance issues during large queries. According to user reviews, MixRank can be slow to load when performing large queries.

This creates a fundamental problem for sales teams. In fast-moving sales environments, that delay can mean the difference between reaching a prospect at the right moment and missing the opportunity entirely.

Crustdata delivers truly real-time data on certain datasets by spawning crawlers at the moment of request. Our core offering delivers hard-to-get, live data at scale, with technology that processes data from over a dozen sources and delivers it instantly. We refresh datasets every 14-28 days with ongoing improvements to reduce this cycle, while also providing instant data fetching features.

Real-time data goes beyond being faster: it's fundamentally different. When you can access live information at the moment of request, you can build workflows that respond to opportunities as they happen, not after they've already passed.

Our webhook system takes this even further by pushing notifications to your systems the moment important changes occur. Instead of constantly polling for updates, you get instant alerts when prospects change roles, companies announce funding, or other critical events happen.

Data Accuracy and Reliability

MixRank faces accuracy challenges according to user feedback. Users report accuracy issues, with the service often indicating an app uses a specific SDK when direct publisher confirmation proves this false. Contact information can be inaccurate, particularly for smaller indie publishers and developers.

These accuracy problems compound when you're trying to build reliable sales workflows. If your data provider gives you incorrect contact information or outdated company details, your outreach efforts suffer. Even worse, inaccurate data can damage your reputation when you reach out to prospects with obviously wrong information.

We pull information from over 10 different sources and cross-reference everything to check accuracy. When we find discrepancies, our system flags them for review rather than passing along questionable data.

Our data enrichment process goes deeper than most providers. We capture detailed information like exact tenure dates and complete job descriptions that other services skip, giving you more context for your outreach decisions.

Integration and Technical Implementation

MixRank provides API access, flat files, and PostgreSQL database options. They offer dedicated PostgreSQL servers and compressed JSON records delivered to cloud storage. Support varies by contract value, with standard email support for contracts under $100,000 and enhanced support for larger contracts.

This tiered support model can be frustrating when you need help quickly. If you're not spending enough money, you might wait days for responses to important technical questions.

Crustdata offers superior integration flexibility with dedicated engineering support and real-time webhook features. Our APIs and flexible delivery methods allow integration with CRMs, ATS, investment tools, and internal systems, while users can build live lists based on custom filters and receive alerts on important changes. Our team moves fast, listens closely, and delivers, working as an extension of client teams.

We built our company enrichment and people enrichment APIs for developers who need reliable, fast responses. Our webhook system lets you time your outreach perfectly by alerting you the moment important changes happen.

Why Crustdata Is the Better Choice

Choosing between MixRank and Crustdata comes down to speed, accuracy, and how well the platform fits modern sales workflows. Here’s where Crustdata pulls ahead:

• Live Crawling vs Hourly Batches: MixRank refreshes data on an hourly schedule, meaning insights can already be hours old when you see them. For requests where real-time data is critical, Crustdata spawns crawlers at the moment of your request, giving you data that’s as fresh as possible.

• Proactive Alerts, Not Polling: Instead of waiting for the next MixRank data dump, Crustdata webhooks push job changes, funding rounds, and new company launches to your CRM or ATS in real time so you’re the first to engage.

• Fewer False Leads: MixRank users often report SDK detection errors and outdated contact data. Crustdata cross-verifies every data point across 10+ sources before surfacing it, reducing bounce rates and wasted outreach.

• Support That Moves at Your Speed: MixRank’s tiered email support can mean long waits if you’re not a top-tier customer. Crustdata offers direct Slack access to engineers for all customers, with responses in minutes, not days.

• Built for AI-Driven Sales: MixRank is decent for technographic research, but Crustdata is purpose-built for live sales signals, automating outreach workflows and syncing instantly with CRMs, ATSs, and investment tools.

When timing, accuracy, and responsiveness make the difference between closing a deal and missing it, Crustdata ensures your team is always first in line.

FAQ

What's the main difference between MixRank and Crustdata's data delivery?

MixRank provides batch-updated data with hourly refreshes, while Crustdata delivers real-time data by spawning crawlers at the exact moment of your request. This means Crustdata gives you the freshest possible information every time, rather than data that could be hours old.

When should I choose Crustdata over MixRank for my sales team?

Choose Crustdata if you need real-time sales intelligence and can't afford to work with outdated information. If your workflows require acting quickly on new opportunities like job changes, funding announcements, or company launches, real-time data delivery is key for success.

Can I get alerts when important changes happen to my prospects?

MixRank offers limited webhook features primarily for job changes. Crustdata's Watcher API provides full webhooks for multiple triggers including job changes, funding rounds, new hires, and other important sales signals across both companies and people.

What makes Crustdata more accurate than other data providers?

Crustdata pulls information from over 10 different sources and cross-references everything to verify accuracy. We capture detailed information like exact tenure dates and complete job descriptions that other providers skip, giving you more context for outreach decisions.

Final thoughts on choosing the right sales intelligence API

The choice between MixRank and Crustdata comes down to timing and what data your sales team actually needs. MixRank works fine if hourly updates fit your workflow, but real-time data changes everything when you're competing for the same prospects. Crustdata's sales intelligence solutions let you reach leads at exactly the right moment instead of hours after the opportunity has passed.