B2B Data AI Sales Tools for GTM Teams 2025 | Crustdata

Gartner predicts that by 2025, 75% of B2B sales organizations will augment traditional sales playbooks with AI-guided selling solutions. For GTM teams, this shift is already redefining how sales reps identify leads, personalize outreach, and close deals faster.

Instead of debating whether AI will replace salespeople, sales and product managers are already focusing on how to integrate AI tools that automate manual tasks, surface intent signals in real time, and help teams spend more time selling.

In this blog, we’ll cover the top AI sales tools to watch in 2025, and how they can streamline prospecting, improve conversion rates, and give your GTM team an advantage. 

What are AI sales tools?

AI sales tools are software applications that apply artificial intelligence, such as machine learning, natural language processing, and predictive analytics, to automate and improve key sales tasks. They reduce manual work, help sales teams spot buying intent faster, and deliver insights that make outreach and closing more effective.

According to McKinsey, organizations that use AI in sales see a 3 - 15% increase in revenue and a 10 - 20% boost in sales ROI, making these tools a clear driver of competitive advantage.

Common categories include:

AI SDRs

AI SDRs (Sales Development Representatives) are AI-powered systems that automate outbound sales tasks end-to-end. They handle prospecting, bulk emailing, meeting scheduling, and initial lead qualification with minimal human input.

AI Sales Copilots

AI Sales Copilots act as intelligent assistants for human reps. Unlike AI SDRs, they don’t replace reps; they support them by drafting emails, surfacing deal insights, recommending next steps, and summarizing calls. Copilots rely on human review and approval to keep messaging on-brand and compliant. 

ABM Tools

Account-Based Marketing (ABM) tools are software platforms that help B2B sales and marketing teams identify and prioritize high-value target accounts, then run personalized campaigns for each one. Instead of broad outreach, ABM tools target high-value accounts and key decision-makers, tailor messaging for each account, and track how campaigns generate qualified leads, advance deal stages, and close sales.

AI Call Notetakers

AI call notetakers are software tools that use artificial intelligence to record, transcribe, and summarize meetings or sales calls automatically. Using speech recognition and natural language processing, these tools capture conversations in real time, generate accurate transcripts, highlight key details, and extract action items, so sales teams stay focused on the discussion instead of manual note-taking.

AI CRM

An AI CRM (Artificial Intelligence Customer Relationship Management) is a CRM platform that uses artificial intelligence to automate routine tasks, analyze customer data, and deliver real-time insights that help sales, marketing, and support teams work more efficiently. Unlike traditional CRMs that mainly store and organize contact information, an AI CRM auto updates account data, learns from customer interactions, predicts buying behavior, and suggests next steps to personalize outreach, improve forecasting, and increase deal win rates.
 

Sales Engagement Tools

Sales engagement tools are software platforms that help sales teams plan, automate, and manage outreach across channels like email, phone, SMS, and social media. They combine outbound infrastructure, centralize outreach workflows, automation and real-time analytics so reps can run personalized sequences, follow up consistently, and track which activities move prospects through the pipeline faster.

Sales Intelligence Platforms

All-in-One Sales Platforms are integrated software solutions that combine multiple sales, marketing, and data tools into a single system. Instead of switching between separate apps for lead sourcing, enrichment, outreach and automation teams can run the entire workflow in one place. This centralization saves time, keeps data consistent, and makes it easier to scale prospecting, personalization, and pipeline management.

How AI Sales Tools Can Help GTM Teams

Around 68% of B2B companies now use AI in at least one GTM workflow, and many see a 10-20% boost in sales ROI as a result. AI sales tools are transforming how Go-To-Market (GTM) teams work by cutting manual tasks, sharpening focus, and accelerating revenue growth.

Key ways AI sales tools empower GTM teams:

1. Automate Time-Consuming Tasks:
   Routine work like note-taking, meeting scheduling, CRM updates, and follow-ups runs in the background.
   
   

2. Prioritize High-Intent Leads:
   AI processes huge volumes of buyer signals and engagement data to find the accounts and contacts most likely to convert, so teams focus efforts where it matters.
   
   

3. Personalize Outreach at Scale:
   Sequences, emails, and messages adapt automatically to each buyer’s behavior, making communication timely and relevant, without manual edits for every prospect.
   
   

4. Improve Forecast Accuracy:
   AI-powered forecasting analyzes historical deal data, current pipeline activity, and buying signals to predict which deals are likely to close, and when. 
   
   

5. Enable Consistent Multi-Channel Engagement:
   Automated workflows help reps reach prospects through email, calls, social, and SMS, with the right message at the right moment, every time.

   
   

6. Support Rapid Scaling:

AI allows teams to grow outbound activity and deal volume without needing a matching increase in headcount, keeping cost efficiency and ROI strong.

Top AI Sales tools to use in 2025

1. Valley 

Modern buyers ignore generic outreach, and relying on ‘spray and pray’ tactics no longer delivers consistent results. Valley is built for this new reality, an AI SDR for outbound-focused teams that want every message to reach the right prospect with the right context and timing. Prospect research, tailored copywriting, sequencing, and automated follow-ups all run through one streamlined, AI-powered workflow.

Key Features

1. AI-Led Outbound Engine
   Valley automates the entire outbound process, prospect research, message personalization, sequencing, and follow-ups, acting as a single AI-powered sales rep that reduces the need for a full team of SDRs.
   
   

2. 20+ Research Agents
   Valley’s built-in research agents analyze each prospect’s digital footprint to craft highly relevant, tailored messages that increase open rates and drive more replies.
   
   

3. Voice Cloning & AI Playbooks
   Valley is trained to match an organization’s best-performing rep’s style, tone, and product messaging so every outbound message stays true to brand guidelines and builds trust with prospects.
   
   

4. Website Visitor Identification
   Valley identifies anonymous, high-intent visitors on a company’s website and engages them automatically, converting passive site traffic into qualified leads without manual effort from sales teams.
   
   

5. LinkedIn Automation
   Valley runs LinkedIn outreach with AI-driven personalization at scale, enabling each sales representative to send 60+ tailored messages per day and focus on converting high-quality opportunities.

Use Cases

• Startups
  Founder-led teams can run outbound at scale without losing hours to manual prospecting; more time goes to closing deals, building a pipeline, and hiring top talent.
  
  

• Agencies
  Agencies can deliver scalable, AI-driven outreach that actually converts, boost client ROI, and manage multiple accounts with ease.
  
  

• Enterprises
  Large sales teams automate top-of-funnel prospecting and free up 5+ hours per rep every day, ensuring reps are more effective and reducing the need to scale headcount to increase deals in the pipeline. 

Pricing

Valley keeps pricing simple:

• Valley Base: Starts at $400/month (billed annually) or $500/month (billed quarterly).

  
  

2. Amplemarket

Amplemarket’s Duo is an AI sales copilot that helps GTM teams automate lead research, track buying signals, and build multi-channel outreach. It works alongside sales reps to surface qualified prospects, generate personalized messaging, and automate follow-ups, so reps can spend more time closing deals.

Key Features

• Real-Time Signal Tracking: Monitors 20+ buyer signals like job changes, competitor reviews, site visits, and social activity to find new leads fast.
  
  

• Automated Research: Replaces manual research with one-click account and contact insights, so reps get clear context on buyer fit and timing.
  
  

• Multi-Channel Outreach: Drafts and updates email and LinkedIn sequences matched to each rep’s style and company pitch.
  
  

• Closed-Lost Revival: Uses CRM data to re-engage closed-lost deals and open new conversations.
  
  

• Mailbox Rotation: Switches sender mailboxes automatically to protect deliverability and reply rates.
  
  

• Automatic Setup and Daily Leads: Runs setup on its own, pulls fresh leads daily, and lets reps approve outreach in minutes.
  
  

• Central Control: One dashboard to manage signals, sequences, and activity history for sharper follow-ups.

Use Cases

Outbound-focused sales teams, B2B startups, and mid-sized revenue teams that want to automate signal-led prospecting, re-engage past deals, and coordinate personalized outreach across LinkedIn and email.

Pricing

• Startup: $600/mo (annual)
  2 users, 30,000 contacts, Duo Copilot, AI signals, multichannel outreach, scaled CSM, weekly onboarding sessions.
  
  

• Growth: Custom
  4 users, 280,000 contacts, Duo Copilot + Duo Voice, AI signals, dedicated CSM, custom onboarding.
  
  

• Elite: Custom
  10 users, 1M contacts, Duo Copilot + Voice + Inbox, AI signals, full-service support, tailored onboarding.

3. TOFU

Tofu is an AI ABM platform that helps GTM teams run 1:1 account-based marketing at scale. It connects to your CRM, enriches target account data with detailed research, and turns that intelligence into personalized campaigns across landing pages, email, ads, and sales content, using your current marketing stack.

Key Features

• CRM Integration: Pulls target account lists from Salesforce, HubSpot, Marketo, and more.
  
  

• Account Research & Enrichment: Analyzes CRM data, adds new insights on contacts, pain points, buying triggers, and builds detailed account profiles.
  
  

• Custom Messaging: Generates tailored messaging and assets for each account based on unique challenges and signals.
  
  

• Omni-channel Activation: Deploys 1:1 campaigns across landing pages, email, ads, and content using your existing website and tools.
  
  

• Seamless Execution: Uses your current email, ads, and web infrastructure : no extra systems to manage.

Use Cases

Tofu is built for B2B marketing teams, ABM-focused sales teams, and growth agencies that want to enrich CRM data, run deeply personalized multi-channel campaigns, and align sales and marketing on high-value accounts using their existing tools and workflows.

Pricing

Tofu does not list pricing details publicly on their website. 

4. Zero

Zero is an AI-powered CRM designed to automate the entire customer lifecycle for B2B growth teams. It integrates lead discovery, prospect engagement, and customer expansion into a single platform that requires minimal manual input. Zero aims to simplify complex GTM (Go-to-Market) workflows by eliminating fragmented tools and manual data entry, enabling teams to focus on high-impact activities.

Key Features

• Unified Customer Data: Zero consolidates all customer lifecycle data into one platform, providing a single source of truth from initial contact through expansion.
  
  

• AI-Driven Lead Discovery: The platform comes preloaded with an enriched database of millions of leads and continuously updates it with real-time data like job changes, funding rounds, and product usage signals.
  
  

• Automated Research and Signal Monitoring: AI agents perform ongoing research and monitor relevant buying signals automatically, reducing the need for manual prospecting.
  
  

• Smart Email and LinkedIn Sequences: Zero generates personalized outreach that adapts to individual sales reps’ communication styles and optimizes messaging based on what works best.
  
  

• Automatic Task Mining: The system extracts actionable tasks from communications, calls, product usage, and billing data to keep the sales pipeline active and prioritized.
  
  

• Zero Manual Updates: Data entry and CRM updates happen automatically, ensuring the system stays current without sales reps needing to input information manually.
  
  

• Real-Time Team Visibility: Managers gain immediate insight into pipeline status and team activities, facilitating faster decision-making and growth.

Use Cases

Zero is suited for high-growth B2B companies and sales teams looking to streamline their entire GTM process. It benefits organizations overwhelmed by multiple sales and marketing tools, helping them unify workflows and data.

Pricing

Zero CRM does not list pricing details publicly on their website. 

5. Clay

Clay is an AI-powered platform designed to streamline GTM operations by integrating hundreds of data providers and multiple LLMs like ChatGPT 4o etc that allows users to automate data enrichment, lead research, and personalized outreach.

Key features

• Extensive Data Enrichment: Clay connects to over 100 data providers, applying a waterfall logic to ensure consistent data accuracy by automatically switching to secondary sources if primary data is unavailable. This saves users the cost of purchasing subscriptions to multiple data providers.
  
  

• AI Research Agents (Claygent): Autonomous AI agents scan public sources such as websites, filings, and job posts to extract relevant buying signals and contextual insights, replicating the research capacity of a full SDR team.
  
  

• Real-Time Intent Monitoring: The platform tracks buyer intent triggers like promotions, funding rounds, job changes, and website interactions, providing sales teams with updated lists and timely notifications for outreach at optimal moments.
  
  

• No-Code Workflow Automation: Clay enables teams to discover prospects, enrich data, clean and structure records, generate personalized sales content and automate GTM workflows without coding.
  
  

• Seamless Integrations: Clay fits within existing tech stacks, offering native integrations with tools like Salesforce and HubSpot, browser extensions for instant prospect capture, and APIs for custom workflows. This enables smooth data flow across sales and marketing platforms.
  
  

• AI-Powered Personalized Outreach: Within automated workflows, Clay generates tailored email sequences and message snippets to reduce manual writing while improving engagement and response rates.
  
  

• Pre-Built Templates and Learning Resources: The platform includes ready-to-use templates, best-practice campaigns, and training materials to help teams onboard quickly and adopt effective outreach strategies.

Use Case:

Clay helps sales and marketing teams, from startups to enterprises, automate prospect research, enrich lead data, and deliver personalized outreach at scale. Clay supports SDRs and demand generation teams in identifying high-intent prospects and creating tailored messages to improve engagement and conversions.

Pricing:

• Free: $0/mo
  1 user, limited credits, basic searches (100 credits), Chrome extension, access to 100+ integration providers.
  
  

• Starter: $134/mo (annual)
  Unlimited users, 2,000 credits per month, AI/Claygent, API keys, exporting, rollover credits, Chrome extension, integrations.
  
  

• Explorer: $314/mo (annual)
  Unlimited users, 10,000 credits per month, HTTP APIs, email sequencing, webhooks
  
  

• Pro: $720/mo (annual)
  Unlimited users, 50,000 credits per month, everything offered in the explorer plan along with CRM integration. 
  
  

• Enterprise: Custom
  Unlimited users, 50,000+ credits, SSO, credit analytics, full support, data engineering, tailored onboarding.

6. Persana

Persana is an AI-powered GTM platform designed to run your entire sales pipeline on autopilot. Combining a unified sales database with real-time intent signals and AI agents, Persana helps teams find, qualify, and engage prospects 24/7.

Key Features

• All-in-One Data Engine: Persana aggregates data from over 100 providers and tracks 75+ live intent signals like funding, hiring, product reviews, and site visits, giving teams a single source of truth for qualified leads.
  
  

• Autonomous AI Sales Agents: AI agents handle inbound replies, outbound prospecting, and RevOps tasks. Each agent specializes in a specific role, from instant lead responses to multi-channel outreach and CRM automation.
  
  

• High-Precision Enrichment: Delivers industry-leading match rates for verified emails and phone numbers.
  
  

• Personalized Multi-Channel Sequences: Designs and sends dynamic outreach across email, LinkedIn, SMS, and phone, with AI tailoring each message to live signals and company context.
  
  

• Custom Revenue Workflows: Build and automate advanced GTM workflows without code from lead scoring to smart routing and real-time enrichment, all synced with your CRM and sales tools.
  
  

• Plug-and-Play Integrations: Connect Persana with your existing stack - Salesforce, HubSpot, engagement platforms, enrichment tools, video outreach, and AI assistants.
  
  

Use Cases

Persana is a great alternative to Clay and is built for GTM teams at startups, mid-market companies, and agencies that need to automate lead discovery, qualification, and outreach at scale. It suits sales and RevOps teams who want to replace multiple tools with one platform that enriches contacts, detects real-time intent, runs multi-channel campaigns, and syncs everything with their CRM.

Pricing

• Free: $0/mo
  50 credits, 50 emails, 5 phone numbers, Persana AI Agent, popular templates, web scrapers.
  
  

• Starter: $68/mo (annual)
  24,000 credits/year, unlimited users, Chrome extension, email responder, CSV export, Persana AI Agents, prompt library.
  
  

• Growth: $151/mo (annual)
  60,000 credits/year, everything in Starter, email tool integrations, API key usage, webhooks, lookalike finder, priority support.
  
  

• Pro: $400/mo (annual)
  216,000 credits/year, everything in Growth, CRM integrations (HubSpot, Salesforce), intent/triggers, job change alerts, premium support, account orchestration.
  
  

• Unlimited: $600/mo (annual)
  600,000 credits/year, all Pro features, unlimited enrichments, job change tracking, full CRM sync, company funding/growth insights, unlimited account orchestration.

7. Instantly.ai

Instantly.ai is an AI-driven sales platform designed to help Go-To-Market (GTM) teams streamline prospecting, outreach, and deal management. Instantly.ai enables sales teams to find, engage, and close customers more efficiently while maintaining high deliverability and personalization at scale.

Key Features:

• Lead Finder: Build precise prospect lists from a database of 280M+ contacts using detailed filters like tech stack, revenue, or buying signals, and enrich them instantly for personalization.
  
  

• Deliverability Engine: Protect inbox placement with unlimited rotating inboxes, automated warm-up, and built-in email authentication (MX, SPF, DKIM, DMARC). AI tools flag spam risks and optimize copy before sending.
  
  

• Unibox CRM: Consolidates replies from all accounts into one smart inbox with AI labels to auto-sort leads by intent. Automates follow-ups, runs multi-step A/B tests, and tracks pipeline analytics to prioritize winning sequences.
  
  

• AI Enhancements: Tools like the AI Inbox Manager, Content Writer, and Spam Checker increase campaign quality, response rates, and reputation safety.
  
  

• Onboarding & Community: Dedicated domain setup, warm-up support, expert playbooks, 600+ templates, and a large user community help teams launch faster and scale with confidence.

Use Case

Instantly.ai is perfect for B2B sales teams, SDRs, agencies, and founders who rely on outbound to fill their pipeline fast. It’s built for high-growth teams that need to find new prospects, warm up inboxes, automate follow-ups, and scale multi-channel outreach. Whether you’re building targeted lead lists, personalizing outreach at scale, or managing replies in one place, Instantly’s AI-powered platform helps you do it all with minimal manual work and maximum results.

Pricing

Outreach

• Growth: $30/mo

  Unlimited accounts, warmup, 1,000 contacts, 5,000 emails
  
  

• Hypergrowth:

  $77.6/mo: 25,000 contacts, 100,000 emails, premium support
  
  

• Light Speed:

  $286.3/mo: 100,000 contacts, 500,000 emails, SISR system
  
  

• Enterprise: Custom

  Dedicated manager, Slack channel, private deliverability

SuperSearch

• Growth: $47/mo

  1,500–2,000 credits, 450M+ leads, filters, enrichment, AI writer
  
  

• Supersonic: $97/mo

  5,000–7,500 credits, everything in Growth
  
  

• Hyper Credits: $197/mo

  10K–200K credits, everything in Growth

CRM

• Growth CRM: $47/mo
  Unlimited seats, inbox, tasks, reporting, integrations
  
  

• Hyper CRM: $97/mo
  Adds Instantly AI, calls/SMS, salesflows, advanced reporting

8. Granola

Granola is an AI-powered meeting notes and sales call intelligence tool built for modern GTM teams. It automatically records, transcribes, and transforms sales calls into structured, actionable notes,  without joining as a visible bot.

Key Features

• Real-Time Transcription: Captures and transcribes meetings directly from your device, no  bots needed to join calls.
  
  

• AI-Structured Summaries: Turns raw call audio into clear summaries with action items, buyer needs, objections, and stakeholder roles.
  
  

• Custom Templates: Use pre-made or custom templates for discovery calls, demos, or renewals to keep notes consistent.
  
  

• Instant Sharing & Folders: Organize notes in shared folders and share links instantly with buyers or teammates.
  
  

• Context & Insights: Hover over notes to reveal transcript context, chat with meeting data to surface trends, and sync outcomes to Slack or your CRM automatically.
  
  

• Privacy-First: Local recording with no stored audio files; all data is encrypted for sensitive sales conversations.

Use Cases

Granola is ideal for B2B sales reps, SDRs, and revenue leaders who need to capture detailed call insights without manual note-taking. GTM teams use Granola to speed up follow-ups, track deal progress in shared pipelines, and ensure no stakeholder commitment or objection gets missed.

Pricing

• Free: $0/mo
  25 meetings included, AI chat with meetings, and custom note templates.
  
  

• Individual: $18/mo
  Unlimited meetings for one user, AI chat with all notes, and custom templates.
  
  

• Business: $14/user/mo
  Unlimited meetings for teams, shared folders, admin controls, consolidated billing, everything in Individual.
  
  

• Enterprise: Starts at $35/user/mo
  All Business features plus opt-out of model training, advanced admin controls, priority support, usage analytics.

9. HeyGen

HeyGen is an AI-powered video creation platform that lets anyone produce high-quality, studio-style videos without needing cameras, production crews, or advanced editing skills. It combines lifelike AI avatars, multilingual voice cloning, video translation, and automation tools to help businesses, marketers, sales teams and creators generate engaging, on-brand videos at scale.

Key Features

• AI Video Generator: HeyGen turns text prompts or images into polished videos, handling scriptwriting, voiceovers, and editing automatically.
  
  

• AI Avatars: Create ultra-realistic virtual presenters from photos, existing footage, or generative designs; avatars can be customized for appearance, expressions, and branding.
  
  

• Video Translation & Voice Cloning: Translates videos into 175+ languages while syncing lip movements and preserving the speaker’s tone and style for authentic multilingual delivery.
  
  

• AI Video Studio: Offers templates, motion controls, and branding tools to edit, enhance, and align videos with your company’s visual identity.
  
  

• Interactive Avatars: Power real-time virtual hosts that can respond to audience questions and guide viewers interactively.
  
  

• API & Automation: Automate large-scale video production and localization workflows with robust API integrations.
  
  

Use Case

HeyGen is ideal for marketers and sales teams that need to create polished videos fast, whether for product demos, social media clips or for personalized sales pitches. Teams use HeyGen to localize videos in 175+ languages, generate lifelike avatars and automate large-scale video production without relying on expensive filming or editing resources.

Pricing

• Free: $0/mo
  3 videos/month, up to 3 mins each, 720p export, 1 Custom Video Avatar, 500+ stock avatars, basic AI video tools.
  
  

• Creator: $24-$29/mo (annual/monthly)
  Unlimited videos up to 30 mins, 1080p export, 1 Custom Video Avatar & Interactive Avatar, 700+ stock avatars, voice cloning, 175+ languages, brand kit, watermark removal.
  
  

• Team: $30-$39/seat/mo (annual/monthly)
  Unlimited videos up to 30 mins, 4K export, 2 seats included, 2 Custom Video Avatars & Interactive Avatars, unlimited photo avatars, advanced collaboration, draft commenting, translation proofreading.
  
  

• Enterprise: Custom
  Unlimited everything, no video duration limits, 4K export, centralized user management, SSO, enterprise-grade security, dedicated support, customer success manager, audit logs.

10. Crystal 

Crystal is a personality data platform that helps organizations apply DISC personality insights - Dominant (D-Type), Influential (I-Type), Steady (S-Type), and Conscientious (C-Type), to adjust communication for both internal teams and external contacts.

Key Features:

• Personality Prediction: Identifies a contact’s DISC personality type using proprietary assessments and analysis of public traits.
  
  

• Chrome Extension: Provides instant personality insights and tips while browsing contacts online.
  
  

• Writing Assistant: Suggests words, phrases, and sentence structures that match the recipient’s personality for clearer emails and messages.
  
  

• Customizable Playbooks: Allows teams to build communication guides for meetings, calls, and outreach based on personality insights.
  
  

• API & CRM Integrations: Enriches CRM records in tools like Salesforce or HubSpot with personality data via native integrations, API, or CSV uploads.

Use Cases

Crystal is used by sales teams to tailor pitches, book more meetings, and improve response rates by matching outreach to a buyer’s DISC type. GTM teams use it to plan calls and meetings with insights on what to say and how to build trust.

Pricing

Crystal does not list pricing details publicly on their website. 

Conclusion

AI sales tools are now the standard for GTM teams aiming to eliminate repetitive tasks, detect real-time buyer intent, and run personalized outreach at scale. As we approach the second half of 2025, more B2B sales leaders are replacing fragmented tools with unified AI platforms that keep reps focused on closing qualified deals, not updating CRMs or chasing cold leads.

Whether it’s an AI SDR like Valley automating outbound prospecting, a copilot like Amplemarket Duo surfacing live intent signals, or an enrichment engine like Clay ensuring accurate lead data, the results are measurable: stronger deal pipelines, clearer forecast accuracy, and higher win rates, all with leaner teams.

Now is the moment to choose the right stack, validate it in your workflows, and get ahead, while the cost of inaction keeps rising.