NEW

Watcher API Is live! Real-time signals on key people & accounts

Track promotions, job changes, and funding rounds the moment they happen

Data

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APIs

Crustdata vs Clay

Know Who’s Signed Up From Only an
Email

Your users sign up with just an email. Crustdata enriches that email into a full profile with job title, company, funding stage, growth signals, and more.

John@startrue.ai

John Simmons

Head of Growth

TITLE

Head of Growth

SENIORITY

Director

INDUSTRY

AI/SaaS

HEADCOUNT

42 employees

HEADCOUNT GROWTH

134

+18%

FUNDING STAGE

Series A

TOTAL FUNDING RAISED

$20M raised

Enriched

350+ datapoints

One Integration

Live User Data With One Integration

Connect once and enriched profiles flow automatically into every tool your team already uses.

Real-time Enrichment via API

A signup hits your system, Crustdata enriches it with 350+ datapoints in milliseconds, and the full profile flows wherever you need it.

user

jake@gmail.com

Crustdata

Enrich

Output

Full Profile

your team

Take Action

Connects to Your Existing Stack

Push enriched data directly to your CRM, Slack, or internal tools without any workflow changes.

Crustdata

Enriched Profile

HubSpot

Salesforce

Slack

Internal Tools

Simple to Integrate

One API call, a few lines of code, and enriched data starts flowing into your pipeline.

curl -X GET "https://api.crustdata.com/screener/person/enrich?business_email=zoe.perret@initialized.com&enrich_realtime=true" \
  -H "Authorization: Token auth_token" \
  -H "Accept: application/json, text/plain, */*" \
  -H "Content-Type: application/json"

enrich_person.sh

From Signup to Expansion

Data For Every Stage
of the Customer Journey

1

Reveal Who Your Users Are

That email becomes a full profile — title, company, seniority, funding stage. Your GTM team knows exactly how to engage every signup from minute one.

Alex Kim

VP of Sales · GrowthLoop

FUNDING STAGE

Series B

HEADCOUNT

210 employees

+

350+ datapoints

2

Route Signups to the Right Place

Automatically assign every signup to the right rep, sequence, or self-serve track based on enriched data. No high-value lead sits untouched.


tom@enterprise.co

employees

500+

→ Sales rep outreach

sara@nano.io

employees

1

→ Self-serve

3

Qualify Leads the Moment They Sign Up

Know on day one if a signup matches your ICP without waiting for product usage data. Your sales team focuses on leads that convert.

cto@scale.io

→ Strong icp

Industry

Headcount

dev@hobby.com

→ Not icp

Industry

Headcount

4

Know the Right Moment to Upsell

Fresh funding, growing headcount, new offices. Your reps see buying signals as they happen and reach out when the expansion budget is on the table.

Vercel Inc

Series C - 420 Employees

V

Headcount +30% QoQ growth

1d ago

Series B raised — $40M closed

2d ago

New office opened in NYC

5d ago

Assigned to Sarah (AE) for outreach

→ OUTREACH

5

See Churn Coming Before It Arrives

Your champion left. The team is shrinking. Leadership changed. Crustdata flags it early so your CS team can save the account before they churn.

RISK SIGNAL

Jane (Champion) left the company

HEADCOUNT SHRINKING

TEAM REDUCED FROM 340 - 299

NEW CEO APPOINTED

Leadership changed

CS team notified - reach out before renewal

6

Make Onboarding Personalized

Tailor onboarding by role, industry, and company size all from an email. Users who feel your product is made for them use more of it, stay longer, and upgrade faster.

sarah@moonshot.ai

Job title

Engineer

Industry

hr tech

Company size

15

→ api docs

jack@atomic.co

Job title

CMO

Industry

fintech

Company size

300

→ onboarding demo call

7

Find Revenue Hiding in the Org Chart

One team uses your product, but the company has 12 departments. We show you the full org so your reps can turn one team's adoption into a company-wide contract.

Momentum Inc. (650 emoployees)

Maria Luke

Marketing Manager

←Current user

James Cooper

VP of Sales

Kate Wilson

Head of CS

+ 8 more departments identified

8

Know Your Market by Watching Who Shows Up

Every enriched signup sharpens your outbound. Know which industries find you, which segments convert, so sales goes after more of the people who already look like your best customers.

Top converting segment: Series A SaaS

Growing fast: FinTech, 14% MoM

9

Re-Engage Churned Users When the Timing Is Right

Someone cancelled months ago but just got promoted or moved to a funded company. We flag the moment so your reps can reopen a deal that's already warm.

Signal detected - Champion moved companies

→ re engage

6 months ago

Mark Chen

SmallCo

x Cancelled subscription

Today

Mark Chen

ScaleUp

Promoted to VP of Eng

Company raised series B

From Signup to Expansion

Zero Friction for Users,
Full Context for Your Team