TODAY
Competitor raised prices last month. Sales still quoting against old numbers.
Competitor hired 20 AEs in EMEA. Nobody flagged it.
Key account engaging with competitor content before renewal.
WITH CRUSTDATA
Web monitor flags pricing and feature page changes. Alert fires same day with a full diff.
Company enrichment tracks headcount by department. Threshold alerts fire on surge.
Posts API surfaces person-level engagement. CS team gets early-warning signal.
Pricing and feature page monitoring, hiring analysis, news alerts, engagement signals, job description intel, funding events, and CRM accuracy.
Read competitor strategy from their hiring
Company Enrichment API returns job openings by department, headcount deltas, and growth rate over time. Track your entire competitive set.
See who engages with competitor content
Posts API and Watcher surface person-level engagement with competitor posts. Route early-warning signals to your CS team before renewal risk escalates.
Keep CRM records accurate without manual effort
Enrichment APIs refresh company and people records with live data. Connect via webhooks or batch. Titles, employers, and firmographics stay up to date.
Monitor competitor pricing and feature pages
Web Search API fetches content from any public URL. Track pricing page changes, feature launches, and changelog updates across your competitive set.
Catch partnership announcements and product launches
Web Search API pulls news, press releases, and mentions across the open web. Know when a competitor signs a major partnership or ships a new product.
Read competitor roadmaps from their job descriptions
Job postings reveal what competitors are building. "ML Engineer, real-time pipelines, vector search" tells you more than a press release. Track new postings across your competitive set.
Social engagement is a behavioral signal tied to a real person at a real company. Three patterns consistently predict churn or expansion.
Upload your competitive set
Upload via CSV or API. Crustdata resolves each company and contact to its canonical record across 60M+ companies.
Set up signal Watchers
Pick signals that matter. Each Watcher pushes alerts via webhook when the condition is met.
Receive alerts and act
Alerts arrive in Slack, CRM, or any webhook endpoint with enriched context and 90+ datapoints per profile.
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A competitor restructured their entire pricing page and nobody on our team noticed for six weeks. We lost three deals quoting against outdated numbers.
How is Crustdata different from Crayon, Klue, or Kompyte?
Those platforms track what companies publish, including website changes, press releases, and job postings. Crustdata tracks the underlying behavior, from hiring velocity and funding events to leadership moves and person-level engagement. It works as an API and webhook layer rather than a dashboard.
What signals does Crustdata track for competitive intelligence?
Firmographics, headcount over time, job openings by department, funding and M&A events, leadership and champion job changes, social post engagement at the person level, and web mentions. All signals refresh daily.
Do I need engineering resources to get started?
Watchers and webhook alerts take minutes to configure. Slack alerts arrive with no code required. For CRM or data warehouse integrations, the REST API returns structured JSON that your team can route anywhere.
Can I use Crustdata alongside my existing CI tools?
Yes. Many teams use Crustdata as a signal layer feeding into Crayon, Klue, or internal wikis. It adds hiring, funding, headcount, and engagement data those tools do not capture on their own.
How fresh is the data?
Crustdata refreshes firmographics, jobs, funding, and engagement daily. When a Watcher detects a matching event, the alert fires the same day. The People Enrichment API returns live data with 90+ datapoints per profile.
What does a Watcher alert look like?
A webhook payload with the signal type, the person or company's enriched profile, the triggering event, and a timestamp. You define the delivery endpoint: Slack, Salesforce, HubSpot, or any HTTP receiver.