Clearbit is designed to enrich CRM records and identify website visitors, not to act as a real-time intelligence infrastructure for AI systems.
Our APIs are built for products that need live data to function. From real-time enrichment to discovery and event tracking, it’s the infrastructure layer designed for AI agents and platforms that must move as fast as the world does.
Clearbit is not real-time
Clearbit enriches CRM records using its proprietary database. Instead of crawling the web at query time, Clearbit matches records against its maintained dataset, which is refreshed and updated every 30 days. Crustdata retrieves and enriches people and company data at the moment of request using live crawlers and real-time pipelines.
| Feature | Crustdata | Clearbit |
|---|---|---|
| Update frequency | Real-time (all profiles) | quoted as 30 days maximum |
| Real-time monitoring webhooks | ✅ | ❌ |
| Custom event tracking | ✅ | ❌ |
| Feature | Crustdata | Clearbit |
|---|---|---|
| People profiles | 1B+ | 389M |
| Company profiles | 60M+ | 50M |
| Real-time search APIs | ✅ Yes | ❌ No |
| Post data | ✅ Yes | ❌ No |
| Post reactor data | ✅ Yes | ❌ No |
| Website traffic | ✅ Yes | ❌ No |
| Technographic data | ✅ Yes | ✅ Yes |
| Job posting data | ✅ Yes | ❌ No |
| Product review data | ✅ Yes | ❌ No |
| Employee review data | ✅ Yes | ❌ No |
| News data | ✅ Yes | ❌ No |
| Historical data | ✅ Yes | ❌ Limited |
| Lead scoring | ❌ No | ✅ Yes |
| Website visitor identification | ❌ No | ✅ Yes |
Crustdata covers more data types
Crustdata provides structured people, company, post, and event-level data across multiple verified sources. Clearbit focuses on contact enrichment, firmographics, lead scoring, and website visitor identification for marketing and sales teams.
Clearbit lacks real-time search APIs
Clearbit does not provide real-time people or company search APIs that fetch data from the web at query time. Its enrichment and prospecting workflows are database-based, updated every 30 seconds, and integrated within CRM ecosystems such as Salesforce and HubSpot.
See our realtime enrichment
APIs in action
Use filters to discover companies and people and build lists that get auto-updated anytime a new profile matches the criteria of your lists. Clearbit’s workflow requires searching, saving, and exporting leads into CRM or engagement tools as part of a multi-tool stack. With Crustdata’s real-time search APIs, you receive profiles that fit your criteria now instead of profiles surfaced during earlier database refreshes. With webhooks, you can track custom events to identify profiles that match your criteria immediately.
Company Enrichment
While Clearbit primarily focuses on basic contact information like phone numbers, Crustdata delivers deeper company intelligence with time-series headcount data, growth metrics, and real-time news signals.
| Category | Crustdata | Clearbit |
|---|---|---|
| Headcount Time-Series | ✅ Yes (Historical headcount over time, broken down by role, region, skill, and function | ❌ No |
| Growth Metrics | ✅ Yes, MoM, QoQ, 6-month, YoY headcount growth (absolute and %) | ❌ No |
| News Articles | ✅ Yes, Recent news mentions with publisher, date, and URL | ❌ No |
| Phone numbers | ❌ No | ✅ Yes |
| Category | Crustdata | Clearbit |
|---|---|---|
| Full Employment History | ✅ Yes (All current + past employers with titles, dates, descriptions, locations, company IDs) | ❌ No (Only current employer) |
| Education Background | ✅ Yes (Degree, institution, field of study, dates) | ❌ No |
| Skills List | ✅ Yes (Professional skills from social networks) | ❌ No |
| Years of Experience | ✅ Yes (Calculated total experience) | ❌ No |
| Number of Connections | ✅ Yes (social networks connection count) | ❌ No |
| Gravatar Data | ❌ No | ✅ Yes (Handle, avatars, URLs from Gravatar) |
| Facebook Handle | ❌ No | ✅ Yes (Person's Facebook username) |
People Enrichment
Clearbit mainly surfaces limited contact and social profile information. On the other hand, Crustdata provides richer professional profile data, including full employment history, education, skills, and experience.
Complete in-depth profiles with 350+ datapoints
All Crustdata company and people profiles are enriched with more than 350+ datapoints, including granular information such as job start and end dates, education history, job descriptions, skills, company growth signals, public web presence, reviews, and live activity signals.
Clearbit focuses on enrichment, covering 110+ datapoints, focused on CRM accuracy, lead scoring, and segmentation, rather than multi-source event tracking and monitoring.
| Feature | Crustdata | Clearbit |
|---|---|---|
| People enrichment datapoints | 90+ | 50 |
| Company enrichment datapoints | 250+ | 65 |
| Feature | Crustdata | Clearbit |
|---|---|---|
| Social media post tracking via webhooks | ✅ Yes | ❌ No |
Social media monitoring
Use filters to discover companies and people, and build lists that auto-update whenever a new profile matches your criteria. With Crustdata’s real-time search APIs, you receive profiles that match your criteria now instead of profiles identified during previous enrichment runs. With webhooks, you can track custom events to identify changes as they happen.
Crustdata is built for AI agents & tools
Clearbit is designed to enrich CRM records, support outbound prospecting, and provide website visitor identification for sales and marketing teams. Our APIs are designed to power AI agents, recruiting platforms, investment systems, and internal data products.
Book a demo to see how Crustdata replaces database-driven enrichment workflows with a real-time, structured data layer built for AI agents and modern data products.