Your enrichment vendor refreshes contacts every 30 to 90 days. Get alerts the day a tracked contact changes roles so you can protect renewals and reach champions at their new company.
Your top advocate at a key account changed roles. Nobody on your team knew until the renewal call went unanswered. The account they left has no internal champion. The one they joined already bought a competitor.
Trusted by teams tracking 60,000+ contacts across sales, CS, and recruiting workflows.
See how teams track champion movement in real time
| Today | With Crustdata |
|---|---|
| 30 to 90 day batch refresh cycles on contact data | Webhook fires within hours of a profile update |
| Manual checks across professional profiles for key contacts | People Watcher API monitors 60,000+ contacts automatically |
| CS discovers churn risk at renewal, not at the moment of departure | Alert routes to CS the day a champion leaves |
| Champion joins a new company, nobody reaches out | New company metadata included in the webhook for instant ICP qualification |
Upload the profiles you want to track. Define the signal: job title change, company change, promotion. The Watcher fires a structured webhook to your CRM, Slack, or internal system when something changes.
new_company + employee_countInstant ICP qualification
previous_companyFlags account for churn review
detected_atTimestamp your workflow fires on
The webhook tells you where your champion landed. Route the new company domain through Company Enrichment to pull 250+ data points on the employer: headcount, funding, tech stack, hiring velocity. Your rep reaches out with context instead of a cold pitch.
total_funding_usd + latest_funding_roundQualify buying capacity
technologies_usedKnow their stack before the first call
employee_countRoute to the right segment automatically
1 credit per enrichment call. Company Enrichment API docs
The Watcher checks tracked profiles on a recurring schedule you configure. When it detects a change, the webhook fires immediately. Most teams see alerts within hours of a profile update.
People Watchers consume 1 credit per tracked person per check cycle. Company enrichment on the new employer costs 1 credit. See pricing for credit packages.
Batch vendors refresh on a 30 to 90 day cycle. Crustdata delivers structured JSON via webhook the moment a change is detected. You own the workflow and the routing logic.
Yes. Combine People Watchers for contact movement with Company Watchers for headcount, funding, and hiring changes on the same accounts.