Know when your champions move. Instantly.

Your enrichment vendor refreshes contacts every 30 to 90 days. Get alerts the day a tracked contact changes roles so you can protect renewals and reach champions at their new company.

Real-time

Real-time

Alerts when a profile update is detected

Alerts when a profile update is detected

1B+

1B+

Contacts tracked

Contacts tracked

Your enrichment vendor refreshes contacts every 30 to 90 days. Job changes donโ€™t wait.

Your top advocate at a key account changed roles. Nobody on your team knew until the renewal call went unanswered. The account they left has no internal champion. The one they joined already bought a competitor. Trusted by teams tracking 60,000+ contacts across sales, CS, and recruiting workflows. See how teams track champion movement in real time

01

The account churns before CS knows the champion left.

Your advocate changed roles three months ago. CS finds out when the renewal call goes unanswered or an email bounces. By then, the new stakeholder has no relationship with your product and no reason to renew.

02

The new company never hears from you.

03

Manual tracking breaks past 50 contacts.

Your enrichment vendor refreshes contacts every 30 to 90 days. Job changes donโ€™t wait.

Your top advocate at a key account changed roles. Nobody on your team knew until the renewal call went unanswered. The account they left has no internal champion. The one they joined already bought a competitor. Trusted by teams tracking 60,000+ contacts across sales, CS, and recruiting workflows. See how teams track champion movement in real time

01

The account churns before CS knows the champion left.

Your advocate changed roles three months ago. CS finds out when the renewal call goes unanswered or an email bounces. By then, the new stakeholder has no relationship with your product and no reason to renew.

02

The new company never hears from you.

03

Manual tracking breaks past 50 contacts.

Your enrichment vendor refreshes contacts every 30 to 90 days. Job changes donโ€™t wait.

Your top advocate at a key account changed roles. Nobody on your team knew until the renewal call went unanswered. The account they left has no internal champion. The one they joined already bought a competitor. Trusted by teams tracking 60,000+ contacts across sales, CS, and recruiting workflows. See how teams track champion movement in real time

01

The account churns before CS knows the champion left.

Your advocate changed roles three months ago. CS finds out when the renewal call goes unanswered or an email bounces. By then, the new stakeholder has no relationship with your product and no reason to renew.

02

The new company never hears from you.

03

Manual tracking breaks past 50 contacts.

What changes when job changes trigger your workflow automatically.

Today

With Crustdata

30 to 90 day batch refresh cycles on contact data

30 to 90 day batch refresh cycles on contact data

Webhook fires within hours of a profile update

Webhook fires within hours of a profile update

Manual checks across professional profiles for key contacts

Manual checks across professional profiles for key contacts

People Watcher API monitors 60,000+ contacts automatically

People Watcher API monitors 60,000+ contacts automatically

CS discovers churn risk at renewal, not at the moment of departure

CS discovers churn risk at renewal, not at the moment of departure

Alert routes to CS the day a champion leaves

Alert routes to CS the day a champion leaves

Champion joins a new company, nobody reaches out

New company metadata included in the webhook for instant ICP qualification

Get alerted the moment a tracked contact changes roles.

Upload the profiles you want to track. Define the signal: job title change, company change, promotion. The Watcher fires a structured webhook to your CRM, Slack, or internal system when something changes.

new_company + employee_count

previous_company

detected_at

Enrich the new company before your rep picks up the phone.

The webhook tells you where your champion landed. Route the new company domain through Company Enrichment to pull 250+ data points on the employer: headcount, funding, tech stack, hiring velocity. Your rep reaches out with context instead of a cold pitch.

total_funding_usd + latest_funding_round

technologies_used

employee_count

1 credit per enrichment call. Company Enrichment API docs

Your team acts on champion movement the day it happens.

Your CSMs open their queue and the context is already there. Champion departures are flagged before anyone checks. Funding rounds show up as expansion markers alongside headcount shifts and leadership changes.

Free credits. No credit card.

Frequently Asked Questions

๐ŸŽ‰ We hit $10M ARR!

$600k to $10m in 1.5 years. Our entire GTM is powered by our own APIs.

Data

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Resources

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๐ŸŽ‰ We hit $10M ARR!

$600k to $10m in 1.5 years. Our entire GTM is powered by our own APIs.

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๐ŸŽ‰ We hit $10M ARR in 1.5 years!

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