8 Best B2B Data Enrichment Tools To Consider in 2026

Most B2B contact data starts incomplete. Forms capture email addresses but miss job titles, company sizes, and industries. CRMs create records with blank fields that routing rules and scoring models depend on to work. Manual enrichment doesn’t scale past a few dozen leads per week.

The problem gets worse over time. B2B data decays at rates up to 70.3% annually as people change jobs and companies evolve. Batch enrichment helps initially, but most teams only run it monthly or biweekly at best. Contact details can shift between refresh cycles, leaving you working with stale information by the time the next batch runs.

Data enrichment tools automate this by detecting incomplete records, matching them to external databases, and appending missing fields in seconds. This guide shares the best B2B data enrichment tools based on what they enrich, how they deliver data, and which workflows they fit best.

Why Data Enrichment Matters

Clean data keeps your CRM organized. Enriched data makes your systems work.

A clean record has no typos or duplicates. An enriched record has the fields your routing rules and scoring models need to execute. You can have perfectly clean data and still watch leads sit unassigned because the job title field is empty.

When a lead submits a form with just their email, your CRM creates a contact with 15 blank fields. Routing rules check for company size and industry to assign the lead. If both fields are missing, the rule stops and the lead goes nowhere.

You could fix this manually, but the numbers don't work. A rep can manually enrich about 10 contacts per day by researching job titles, company size, and other missing fields. When your team generates 200 new leads per week, that creates a backlog you can never close. You'd need 20 days of work just to process one week's leads.

Batch enrichment seems better until you factor in timing. By the time you export, process, and re-import a CSV, people have changed jobs and the data is already stale.

Enrichment tools automatically fill in missing fields like job title, company size, industry, and tech stack within seconds when records enter your system.. Your routing rule executes. Scoring assigns priority. The systems you built to run automatically can actually run automatically.

8 Best B2B Data Enrichment Tools Compared

Choosing an enrichment tool depends on whether you need contact details for outbound, firmographics for routing, or intent signals for timing. The table below compares the 8 best tools based on enrichment type, delivery model, and workflow fit.

1. Crustdata

Crustdata is a real-time data infrastructure provider for AI agents, GTM teams, and sales automation platforms. The platform uses a live indexer approach that performs on-demand web crawling to fetch fresh data at the moment of request instead of relying on cached databases.

Key Features

• Real-time data architecture: Live indexer performs on-demand web crawling to fetch the freshest data at request time instead of serving stale, cached databases

• Watcher API and webhooks: Subscribe to specific events (job changes, funding rounds, headcount spikes, tech adoption shifts) and receive instant notifications via webhooks for proactive, event-driven workflows

• Comprehensive data points: Aggregates data from 16+ public and proprietary sources (SEC filings, G2 reviews, web traffic analytics) to provide 250+ company and 90+ people data points

• Granular filtering: Offers 95+ company filters and 20+ people filters to build hyper-targeted lists and perform precise discovery and enrichment

• Flexible access: Data available through REST APIs, bulk flat file downloads, or webhooks for integration into CRMs (Salesforce, HubSpot) and custom applications

Pros

• Deliver true real-time data via live crawling for maximum freshness and accuracy

• Enable immediate action on key events through Watcher API with webhook notifications

• Integrate effortlessly with fast performance and clean, well-documented APIs

Cons

• Require development resources and technical expertise for API-first integration

Pricing

Crust data provides credit-based pricing with monthly and annual plans. There’s also a free trial available for testing. 

2. Apollo.io

Apollo.io combines a large B2B database with built-in sales engagement tools, positioning itself as an all-in-one platform for prospecting and enrichment. The platform serves mid-market sales teams that want contact data, enrichment, and outreach in a single system instead of stitching together multiple vendors.

Key Features

• Waterfall enrichment: Pulls data from multiple providers to find missing emails and phone numbers, providing verification scores for each contact

• Data Health Center: Deduplication and data cleansing tools to maintain database quality

• Advanced filtering: Targets prospects by job title, company size, tech stack, funding stage, and other specific criteria

• Intent data: Filters leads based on buying signals to prioritize hot prospects

• CRM and API integration: Syncs with Salesforce, HubSpot, and other platforms, with APIs available for custom workflows

• Integrated outreach: Add enriched leads directly to email sequences and campaigns

Pros

• Access a vast database with a huge contact and company pool for prospecting

• Automate data finding to reduce manual research work

• Target precisely with filters for very specific Ideal Customer Profiles

Cons

• Delivers data inaccuracies with outdated contacts, high email bounce rates, and unreliable mobile numbers

• Requires development effort for deep customization via API

Pricing

Free plan includes 1,200 credits per user per year. Paid plans start at $49/user/month for Basic, $79/user/month for Professional, and $119/user/month for Organization, all billed annually.​​​​​​​​​​​​​​​.

3. ZoomInfo

ZoomInfo targets large enterprises that need comprehensive B2B intelligence at scale. The platform serves sales, marketing, and recruiting teams with significant budgets who prioritize data breadth and volume over niche customization.

Key Features

• Comprehensive database: Access millions of contacts with detailed firmographics (industry, company size, tech stack) and technographics

• Real-time updates: Continuously refreshes data to keep contact and account information current

• Intent data: Higher-tier plans offer buying signals and intent data to identify active prospects

• Workflow automation: Integrates with CRMs like Salesforce to automate data appending, lead routing, and data hygiene maintenance

• Advanced filtering: Granular search options by location, role, industry, and company attributes

Pros

• Reduce manual research time for sales and marketing teams

• Enable precise audience segmentation for better campaigns

• Handle large volumes of data for enterprise-level needs

Cons

• Lacks built-in email verification, leading to bounces without a separate tool

• Requires steep learning curve with significant onboarding and training

Pricing

ZoomInfo uses custom quote-based pricing that varies by number of users, credit volume, and features required. Pricing is not publicly disclosed and requires contact with their sales team for quotes.

4. FullContact

FullContact targets marketers and data teams dealing with fragmented customer records across multiple systems and channels. The platform emerged from the identity resolution space rather than the sales intelligence market, which is why it emphasizes unifying duplicate profiles and linking offline and online identities over simple contact append.

Key Features

• Identity resolution: Links data points (email, name, phone, device identifiers) to create comprehensive profiles

• Data enrichment: Adds social profiles, company info (size, industry), job titles, locations, and demographics

• CRM integration: Syncs and refreshes data in platforms like Salesforce, keeping information current

• Job change tracking: Detects when contacts change roles or companies

• API and integrations: Robust APIs for developers to pull data and integrate with other systems

• Contact management: Centralizes, organizes, and segments contacts

Pros

• Provide accurate and detailed data for better targeting

• Integrate easily with highly praised API and code quality

• Reduce manual data entry with auto-enrichment

Cons

• Uses complex and costly pricing, especially for high volumes or smaller businesses

• Returns occasional outdated data or bugs

Pricing

FullContact offers a 14-day free trial with three plans available. Essential starts at $99/month, Core costs $300/month, and Plus offers custom pricing based on requirements.​​​​​​​​​​​​​​​​

5. People Data Labs

People Data Labs operates as a data infrastructure provider for developers and engineering teams rather than a finished sales tool. The tool serves technical buyers building their own applications, AI systems, or internal platforms who need raw data access instead of a UI-driven prospecting interface.

Key Features

• Person enrichment: Adds location, work history, education, social profiles, and contact info (personal emails and phones) to existing records

• Company enrichment: Enriches firmographic data including company size, industry, and location

• Extensive data points: Huge database covering demographics, professional data, and social profiles

• API access: Robust, well-documented API (REST and Bulk) for integration into existing workflows

• Search and identify: Tools to find and match individuals across datasets

Pros

• Access vast and granular data for deep customer understanding and segmentation

• Integrate flexibly with user-friendly API for easy embedding into applications

• Maintain high quality and compliance with data accuracy and privacy standards

Cons

• Updates data monthly, causing freshness issues that can be weeks old

• Presents technical complexity with granular fields and API structure

Pricing

People Data Labs offers a free plan with 100 person and company lookups per month. Pro plan starts at $98/month for 350 person enrichment credits and 1,000 company lookups. Enterprise pricing is available through custom quotes.​​​​​​​​​​​​​​​​

6. RocketReach

RocketReach is built for individual sales reps and recruiters doing manual prospecting rather than technical teams running automated systems. The platform serves users who look up contacts one at a time through a browser extension or web interface instead of building API-driven enrichment workflows.

Key Features

• Bulk lookup and CSV upload: Upload lists of existing contacts and automatically enrich them with emails, phone numbers, and company details

• Real-time email verification: Uses proprietary RocketVerify system to check email addresses in real-time, aiming for 90-98% deliverability for A-grade verified emails

• API access: Provides API to pull data directly into CRMs or custom applications for automated enrichment

• Technographics and firmographics: Advanced plans offer insights into company technology usage, size, industry, and location

• Intent data: Higher-tier plans identify companies showing online signals of active product or service research

• CRM integrations: Integrates with Salesforce, HubSpot, and Outreach to sync and enrich contact data automatically

Pros

• Access massive database of 700+ million professionals and 60+ million companies

• Find and enrich data quickly with intuitive interface and Chrome extension

• Process entire CSV lists at once to save time over manual research

Cons

• Delivers inconsistent data accuracy with outdated phone numbers and occasional field inaccuracies

• Focuses on data provision over built-in outreach tools, limiting automation

Pricing

RocketReach offers three pricing tiers billed annually. Essentials starts at $49/month for email-only access. Pro costs $99/month and includes phone numbers. Ultimate is $209/month with API access and advanced features.​​​​​​​​​​​​​​​​

7. Clearbit (by HubSpot)

Clearbit was acquired by HubSpot in 2023 and rebranded as Breeze Intelligence, shifting from a standalone platform to a native HubSpot feature. The tool focuses on real-time B2B data enrichment for marketing and sales teams needing to qualify leads and personalize campaigns at scale, with particular strength in company-level intelligence and data accuracy.

Key Features

• Real-time enrichment: Adds and updates missing company data (firmographics, technographics) and person data (job titles, contact info) instantly as records enter the system

• Form shortening: Dynamically hides or auto-fills form fields to boost conversion rates while still capturing needed data

• Strong integrations: Connects natively with major CRMs and marketing automation platforms like HubSpot and Salesforce

• Global coverage: Provides data on over 250 million decision-makers worldwide

• Lead scoring: Prioritizes leads based on enriched profile data for better routing and qualification

Pros

• Keeps databases current with real-time updates as data changes

• Integrates smoothly with existing tech stacks through strong CRM connections

• Enables targeted outreach and personalization at scale

Cons

• Focuses more on enriching existing records (inbound) than finding new contacts (outbound)

• Delivers contact data gaps as contact enrichment is less reliable than company data

Pricing

Clearbit operates on HubSpot’s credit-based pricing model. Pricing requires a paid HubSpot subscription and is based on credit usage, with costs varying by plan tier and volume.​​​​​​​​​​​​​​​​

8. Cognism

Cognism focuses on GDPR-compliant B2B data with particular strength in European markets. The platform serves enterprise teams needing phone-verified contact data and strong compliance frameworks, especially for prospecting in regulated regions.

Key Features

• Diamond Data: Phone-verified contact data, especially mobile numbers, for higher accuracy and connection rates

• CRM and Sales Navigator integration: Direct enrichment within Salesforce, HubSpot, and other platforms via browser extension or API

• Real-time intent data: Signals on companies actively researching solutions to identify buying opportunities

• Data cleansing: Updates existing contact records to prevent data decay

• CSV enrichment: Bulk upload and enrichment for large contact lists

• Compliance: Strong adherence to data privacy regulations like GDPR

Pros

• Connect more effectively with phone-verified data for higher accuracy

• Reduce manual work and tool switching with workflow integration

• Access excellent data depth in European markets (EMEA)

Cons

• Returns outdated information with inaccuracies in roles or company details over time

• Requires layering with other tools for deep, niche data needs

Pricing

Custom pricing based on volume and features. Contact sales for quotes.

Which B2B Data Enrichment Tool Should You Choose?

The right enrichment tool depends on what you're enriching and how your workflows run.

UI-first platforms like ZoomInfo, Apollo.io, or RocketReach fit teams where reps build lists manually and prospecting happens inside the platform. Identity resolution tools like FullContact serve teams unifying fragmented customer records across multiple systems. Compliance-focused platforms like Cognism work for teams operating in regulated markets like EMEA.

For teams building AI agents, automation platforms, or event-driven workflows, Crustdata enriches when events happen that change whether outreach makes sense. The platform combines contact, company, and intent data in one API instead of stitching together separate vendors. 

Enrichment triggers on specific events like when a VP joins a target account, enrichment fires and routes the contact; when a company raises funding, enrichment appends updated headcount and investors. This reduces wasted credits by enriching the 200 contacts where something changed instead of 10,000 upfront.

Book a demo to see how event-driven enrichment works alongside company search, employee data, and SERP tracking.