BharatPe, LensKart, SUGAR, Mamaearth and BoAt: Who grew its consumer reach the most from Shark Tank India?

BharatPe’s Ashneer Grover made a bigger splash than others

Published

Oct 20, 2023

Written by

Chris P.

Reviewed by

Nithish A.

Read time

minutes

Co-founders of each of the startups were the judges of the first season of Shark Tank India.

BharatPe’s instagram followers grew the most as the first season of the show ended. Over the last two weeks, it grew by more than 34%.

Meanwhile, instagram followers of LensKart, SUGAR and BoAt only grew by about 2% over the last few weeks.

Instagram followers Week over Week growth %

Source: Crustdata Alternative Data

This could be fueled by the controversy surrounding BharatPe’s co-founder, Ashneer Grover, over the last couple of weeks. A leaked audio clip, claimed to be of Ashneer Grover, and a financial fraud allegation, have brought the company’s board and its co-founder in a public tussle over the past month.

Chris writes about modern GTM strategy, signal-based selling, and the growing role of real-time intelligence across sales, recruiting, and investment workflows. At Crustdata, they focus on how live people and company insights help teams spot opportunities earlier, personalize outreach with context, and build stronger pipelines whether that’s sourcing talent, identifying high-potential startups, or closing deals faster.