Solutions
Competitive Intelligence
The Problem
Capabilities
Get alerts when target accounts hit milestones
Set a Watcher on accounts that matter most. Crustdata pushes a webhook when a tracked company raises funding, crosses a headcount threshold, or posts jobs.
Build enrichment into your existing stack
Structured JSON over REST APIs. Connect to Salesforce, HubSpot, Snowflake, or custom pipelines — no UI, no export limits, no seat-based pricing.
Use Cases
Social engagement is a behavioral signal tied to a real person at a real company. Three patterns consistently predict churn or expansion.
revops
Weekly CRM enrichment
Run enrichment against your full CRM. Missing fields filled, stale records corrected, scoring stays accurate.
sales
Champion job change alerts
When a contact moves, the alert fires within 24–72 hours. Reach out while the relationship is fresh.
gtm engineering
Pipeline automation
New leads trigger enrichment via Lambda. Scored before any rep sees them.
customer success
Account health monitoring
Headcount drops and leadership changes show up as alerts. CSMs act proactively.
data & ops
Waterfall enrichment
Pass unmatched records. Crustdata fills gaps for changed roles and smaller companies.
How it Works
Connect your CRM records
Export your list or trigger enrichment from a workflow. Pass domains, names, or profile URLs. Structured data writes back immediately.
Enrich with live data
Company Enrichment returns 250+ datapoints. People Enrichment returns 90+ fields. Choose which fields to request — payloads stay lean.
Set watchers for ongoing updates
Create Watchers on highest-value accounts. When a milestone hits, Crustdata pushes a webhook. Your CRM stays live without batch jobs.
How is Crustdata different from ZoomInfo or Apollo?
What CRM systems does Crustdata integrate with?
How often does the data refresh?
Can I enrich both company and people records?
What does pricing look like?
Can I use Crustdata alongside my existing provider?