Crustdata for
Account Signal Monitoring
See account risk before your CRM does.
Company and people enrichment from 15+ sources, with 250+ company and 90+ people datapoints updated live.
Your Gong, your CRM, and your product analytics all measure the same thing
01
Champion leaves, sentiment stays green.
Your advocate changed roles two months ago. The remaining contacts are pleasant on calls, so your health score never dips.
02
Customer raises a round, starts building in-house.
03
Headcount drops 15%, budgets freeze.
Your internal tools track the relationship and product usage, but nothing in your stack tracks the account itself.
What changes when external signals feed your account data
Today
With Crustdata
Enrich any account with one API call
Pass a domain. Get back headcount trends, recent funding rounds, C-suite changes, open roles, and news mentions. Your CSM sees what changed at the account before opening the CRM.
growth_6m_percent: -12.3
cxos
news_articles
1 credit per company. Company Enrichment API
Track what executives are saying publicly
Pull the last 30 days of LinkedIn posts from any contact. Surface the topics they are focused on, the signals they are broadcasting, and the language they use before your team ever reaches out.
posts
top_topics
posted_at
See also: Posts API
Monitor accounts on the cadence you set
Add accounts to a Watcher. Pick the signals: headcount drops, leadership changes, funding events, news mentions. Crustdata checks on your schedule and fires a webhook the moment something changes.
event_type
change_percent: -12.2
detected_at
See also:Watcher API
Your next renewal conversation starts with context
Your CSMs open their queue and the context is already there. Champion departures are flagged before anyone checks. Funding rounds show up as expansion markers alongside headcount shifts and leadership changes.
Free credits. No credit card.
