The Problem
Capabilities
Get alerts when target accounts hit milestones
Set a Watcher on accounts that matter most. Crustdata pushes a webhook when a tracked company raises funding, crosses a headcount threshold, or posts jobs.
Build enrichment into your existing stack
Connect our APIs to Salesforce, HubSpot, Snowflake, or custom pipelines without UI headaches, export limits or seat-based pricing.
Use Cases
Social engagement is a behavioral signal tied to a real person at a real company. Three patterns consistently predict churn or expansion.
revops
Weekly CRM enrichment
Run enrichment against your full CRM. Missing fields filled, stale records corrected, scoring stays accurate.
sales
Champion job change alerts
When a contact moves, the alert fires within immediately. Reach out while the relationship is fresh.
gtm engineering
Pipeline automation
New leads trigger enrichment via Lambda. Scored before any rep sees them.
customer success
Account health monitoring
Headcount drops and leadership changes show up as alerts. CSMs act proactively.
data & ops
Waterfall enrichment
Pass unmatched records. Crustdata fills gaps for changed roles and smaller companies.
How it Works
Connect your CRM records
Export your list or trigger enrichment from a workflow. Pass domains, names, or profile URLs. Structured data writes back immediately.
Enrich with live data
Company Enrichment returns 250+ datapoints. People Enrichment returns 90+ fields.
Set watchers for ongoing updates
Create Watchers on highest-value accounts. When a milestone hits, Crustdata pushes a webhook. Your CRM stays live without batch updates.
Real-time data
60M+ companies
1B+ people profiles
How is Crustdata different from ZoomInfo or Apollo?
ZoomInfo and Apollo sell bundled platforms. Crustdata is API-first structured JSON, real-time enrichment, credit-based pricing with no seat licenses.
What CRM systems does Crustdata integrate with?
Any CRM that accepts REST API calls or webhooks. Most teams connect to Salesforce, HubSpot, or custom systems through Lambda or Make/Zapier.
How often does the data refresh?
In-database records refresh within 30 days. Real-time enrichment pulls live data on demand. Watcher alerts fire within 24–72 hours.
Can I enrich both company and people records?
Yes. Company Enrichment covers 250+ fields. People Enrichment covers 90+ fields. Both accept batch requests.
What does pricing look like?
Credit-based. Pay per API call - no seat licenses or annual minimums. Start with the free trial to test coverage.
Can I use Crustdata alongside my existing provider?
Yes. Many teams use Crustdata as a second layer in a waterfall pipeline for unmatched or incomplete records.
