How often does the data refresh?

Company data enriches in real time on every API call from 15+ sources. Watcher alerts push within hours of a detected change.

What does a full territory refresh cost?

Company enrichment costs 1 credit per company. A 10,000-account refresh costs 10,000 credits. Company search costs 1 credit per query.

How is this different from our existing vendor enrichment?

You call the API directly. No per-seat licenses, no manual exports, no scheduled batch windows. Data updates on every call.

Do we need engineers to set this up?

The API works with any system that makes HTTP requests. RevOps teams connect it to Salesforce or Snowflake, typically within a day.

Keep territory scores accurate based on live data.

Territory scores decay between assignment cycles. Keep account data live so reps always work the right accounts with fresh headcount, funding, and hiring signals.

Book a demo

Read the docs

15+

Sources per company enrichment

250+

Datapoints per company

Live

Headcount, funding, and hiring signals on every API call

Every tool in your territory stack refreshes on your schedule, not the market’s.

Enrichment runs only during assignment cycles.

An account doubles headcount and raises a round between cycles. That account should be in a different territory tier, but enrichment already ran and nobody flagged the change.

Reps fill the data gap with manual research.

The rebalancing committee decides on three-month-old data.

Your internal tools track the relationship and product usage, but nothing in your stack tracks the account itself.

Enrichment runs only during assignment cycles.

An account doubles headcount and raises a round between cycles. That account should be in a different territory tier, but enrichment already ran and nobody flagged the change.

Reps fill the data gap with manual research.

The rebalancing committee decides on three-month-old data.

Your internal tools track the relationship and product usage, but nothing in your stack tracks the account itself.

Enrichment runs only during assignment cycles.

An account doubles headcount and raises a round between cycles. That account should be in a different territory tier, but enrichment already ran and nobody flagged the change.

Reps fill the data gap with manual research.

The rebalancing committee decides on three-month-old data.

Your internal tools track the relationship and product usage, but nothing in your stack tracks the account itself.

What changes when territory scoring runs on live data.

Today

With Crustdata

Enrichment runs once during annual or quarterly book assignments

Enrichment runs in real time on every API call.

Territory scoring uses headcount from the last refresh cycle

Scoring runs on live headcount, funding, hiring velocity, and growth signals updated from 15+ sources

Reps pull data manually from per-seat vendor tools into spreadsheets

API pipes enriched data directly into your CRM or warehouse with no manual imports

Rebalancing waits for an annual committee review

Watcher alerts you when accounts cross territory thresholds: headcount spikes, funding rounds, leadership changes

Build territory lists with live account data

Pass any combination of filters: geography, headcount range, industry, growth rate, funding stage. The API returns matching companies with live metrics on every result. 1 credit per search.

growth_6m_percent: -12.3

cxos

news_articles

1 credit per company. Company Enrichment API

Get alerted when accounts cross territory thresholds

Define conditions on headcount growth, funding events, or leadership changes for your watched accounts. Watcher pushes a webhook the moment a trigger fires. Your scoring model recalculates without waiting for the next quarterly review.

posts

top_topics

posted_at

Territory scores that reflect what changed, not what was.

When an account crosses from Mid-Market to Enterprise, the webhook fires and your CRM updates the assignment. Reps open their book and the right accounts are on top.