Crustdata for

See account risk before your CRM does.

Company and people enrichment from 15+ sources, with 250+ company and 90+ people datapoints updated live.

15+sources monitored
250+company datapoints
90+people datapoints

Your Gong, your CRM, and your product analytics all measure the same thing

Your internal tools track the relationship and product usage, but nothing in your stack tracks the account itself.

Timeline showing a champion role change that was missed by the CRM

What changes when external signals feed your account data

TodayWith Crustdata
Champion departures found through bounced emails, weeks laterWatcher API fires a webhook the day a tracked contact changes roles
Funding rounds and reorgs discovered during renewal prepCompany Enrichment API returns funding, leadership, and headcount changes on demand
Alerts limited to job changes, if you use a point solution at allPeople Enrichment API delivers 90+ people datapoints alongside 250+ company datapoints per call

Enrich any account with one API call

Pass a domain. Get back headcount trends, recent funding rounds, C-suite changes, open roles, and news mentions. Your CSM sees what changed at the account before opening the CRM.

1 credit per company. Company Enrichment API

Enriched company profile showing 9/9 fields including revenue, growth, funding, headcount, traffic, hiring velocity, and news articles
Executive social post tracking showing Jordan Reyes posts with topic analysis including activation, growth experiments, onboarding, PLG, and retention

Track what executives are saying publicly

Pull the last 30 days of LinkedIn posts from any contact. Surface the topics they are focused on, the signals they are broadcasting, and the language they use before your team ever reaches out.

See also: Posts API

Monitor accounts on the cadence you set

Add accounts to a Watcher. Pick the signals: headcount drops, leadership changes, funding events, news mentions. Crustdata checks on your schedule and fires a webhook the moment something changes.

See also: Watcher API

Account watcher dashboard showing alerts for headcount drop, role change, hiring surge, and funding events

Your next renewal conversation starts with context

Your CSMs open their queue and the context is already there. Champion departures are flagged before anyone checks. Funding rounds show up as expansion markers alongside headcount shifts and leadership changes.

Free credits. No credit card.

Questions CS teams ask

Company enrichment pulls from 15+ sources updated continuously. The Watcher API checks accounts on the cadence you set and fires a webhook the moment something changes.

In-database enrichment costs 1 credit per company ($0.10 at standard rates). Watcher pricing scales with cadence and volume. See pricing at crustdata.com/pricing.

Champion tracking tools cover one signal type: job changes. Crustdata returns 250+ company datapoints and 90+ people datapoints per call, including funding, headcount, leadership, news, and job openings. The Watcher monitors all of them on a schedule you set.