How fresh is the data?

Company enrichment pulls from 15+ sources updated continuously. The Watcher API checks accounts on the cadence you set and fires a webhook the moment something changes.

What does monitoring cost?

In-database enrichment costs 1 credit per company ($0.10 at standard rates). Watcher pricing scales with cadence and volume. See pricing at crustdata.com/pricing.

How is this different from just tracking champion job changes?

Champion tracking tools cover one signal type: job changes. Crustdata returns 250+ company datapoints and 90+ people datapoints per call, including funding, headcount, leadership, news, and job openings. The Watcher monitors all of them on a schedule you set.

See account risk before your CRM does.

Company and people enrichment from 15+ sources, with 250+ company and 90+ people datapoints updated live.

Book a demo

Read the API docs

15+

sources monitored

250+

company datapoints

90+

people datapoints

Your Gong, your CRM, and your product analytics all measure the same thing

Champion leaves, sentiment stays green.

Your advocate changed roles two months ago. The remaining contacts are pleasant on calls, so your health score never dips.

Customer raises a round, starts building in-house.

Headcount drops 15%, budgets freeze.

Your internal tools track the relationship and product usage, but nothing in your stack tracks the account itself.

Your Gong, your CRM, and your product analytics all measure the same thing

Champion leaves, sentiment stays green.

Your advocate changed roles two months ago. The remaining contacts are pleasant on calls, so your health score never dips.

Customer raises a round, starts building in-house.

Headcount drops 15%, budgets freeze.

Your internal tools track the relationship and product usage, but nothing in your stack tracks the account itself.

Your Gong, your CRM, and your product analytics all measure the same thing

Champion leaves, sentiment stays green.

Your advocate changed roles two months ago. The remaining contacts are pleasant on calls, so your health score never dips.

Customer raises a round, starts building in-house.

Headcount drops 15%, budgets freeze.

Your internal tools track the relationship and product usage, but nothing in your stack tracks the account itself.

What changes when external signals feed your account data

Today

With Crustdata

Champion departures found through bounced emails, weeks later

Watcher API fires a webhook the day a tracked contact changes roles

Funding rounds and reorgs discovered during renewal prep

Company Enrichment API returns funding, leadership, and headcount changes on demand

Alerts limited to job changes, if you use a point solution at all

People Enrichment API delivers 90+ people datapoints alongside 250+ company datapoints per call

Enrich any account with one API call

Pass a domain. Get back headcount trends, recent funding rounds, C-suite changes, open roles, and news mentions. Your CSM sees what changed at the account before opening the CRM.

growth_6m_percent: -12.3

cxos

news_articles

1 credit per company. Company Enrichment API

Track what executives are saying publicly

Pull the last 30 days of LinkedIn posts from any contact. Surface the topics they are focused on, the signals they are broadcasting, and the language they use before your team ever reaches out.

posts

top_topics

posted_at

Monitor accounts on the cadence you set

Add accounts to a Watcher. Pick the signals: headcount drops, leadership changes, funding events, news mentions. Crustdata checks on your schedule and fires a webhook the moment something changes.

event_type

change_percent: -12.2

detected_at

Your next renewal conversation starts with context

Your CSMs open their queue and the context is already there. Champion departures are flagged before anyone checks. Funding rounds show up as expansion markers alongside headcount shifts and leadership changes.