What counts as a "structural" buying signal?

Funding rounds, headcount growth, executive hires, job postings in specific functions, tech stack changes, and revenue growth. These reflect budget, authority, and organizational readiness, not content consumption.

Can I combine structural signals with my existing intent data?

Yes. Most teams layer Crustdata signals on top of their intent scores. An account with both high topic surge and recent funding is a stronger signal than either alone. The API returns structured JSON that you can merge with your existing scoring model.

How quickly do signals appear in the data?

Company records are enriched live from 15+ sources. Funding rounds, headcount changes, and job postings reflect what is true at query time. Watcher webhooks deliver within minutes of detecting a change.

How much does signal monitoring cost?

Company search is 1 credit per 100 results. Watcher alerts are 1 credit per event. A team monitoring 500 target accounts and running weekly signal searches spends roughly $300 to $800 per month depending on alert volume.

Detect the signal before the intent score.

Intent data tracks who read a whitepaper. Structural buying signals, like new funding, headcount surges, and VP hires, tell you who is ready to buy.

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Read the docs

60M+

Companies

95+

Signal filters

Real-time

Webhooks

Your intent data measures content consumption. It misses who just hired, raised, or grew.

Content signals tell you who is reading. Not who is buying.

A prospect downloading three whitepapers might be a junior analyst doing research. A company that just hired a VP in your category and grew headcount 30% has budget, authority, and urgency. Intent platforms cannot distinguish between the two.

By the time intent scores update, the buying window may have closed.

Your intent data measures content consumption. It misses who just hired, raised, or grew.

Content signals tell you who is reading. Not who is buying.

By the time intent scores update, the buying window may have closed.

Your intent data measures content consumption. It misses who just hired, raised, or grew.

Content signals tell you who is reading. Not who is buying.

By the time intent scores update, the buying window may have closed.

What changes when you stop relying on intent scores and start reading structural signals.

Today

With Crustdata

Intent vendors score accounts by whitepaper downloads and page visits

Filter 60M+ companies by funding recency, headcount growth, VP hires, and tech stack changes

Scores update weekly or biweekly with a lag

Company data reflects real-time changes from 15+ sources

A “High” intent account might have a hiring freeze

Filter for companies growing headcount 20%+ with open roles in your category

No alert when a target account raises a round or hires a VP

Watcher webhooks fire when tracked accounts cross signal thresholds

Search for accounts showing structural buying signals

Define your buying signal criteria: recent funding, headcount growth above a threshold, executive hires in your category, or a combination. The API returns every matching company with the signal details.

last_funding_date with a recency filter

growth_6m_percent > 20

Combine with industry and geography filters

1 credit per 100 results. Company Search API docs

Get alerted when target accounts cross buying signal thresholds

Set a watcher on your target account list. You receive a webhook when a tracked company raises a round, hits a headcount growth threshold, or posts a job matching your criteria.

company_funding_round

headcount and growth data in webhook payload

Route webhooks to Slack, your CRM, or a scori

1 credit per event delivered. Watcher API docs