Intent data tracks who read a whitepaper. Structural buying signals, like new funding, headcount surges, and VP hires, tell you who is ready to buy.
Your morning pipeline review starts with accounts that raised a round overnight.
| Today | With Crustdata |
|---|---|
| Intent vendors score accounts by whitepaper downloads and page visits | Filter 60M+ companies by funding recency, headcount growth, VP hires, and tech stack changes |
| Scores update weekly or biweekly with a lag | Company data reflects real-time changes from 15+ sources |
| A "High" intent account might have a hiring freeze | Filter for companies growing headcount 20%+ with open roles in your category |
| No alert when a target account raises a round or hires a VP | Watcher webhooks fire when tracked accounts cross signal thresholds |
Define your buying signal criteria: recent funding, headcount growth above a threshold, executive hires in your category, or a combination. The API returns every matching company with the signal details.
1 credit per 100 results. Company Search API docs
Set a watcher on your target account list. You receive a webhook when a tracked company raises a round, hits a headcount growth threshold, or posts a job matching your criteria.
1 credit per event delivered. Watcher API docs
Every signal is structural. None of it depends on whether someone downloaded a PDF.
Funding rounds, headcount growth, executive hires, job postings in specific functions, tech stack changes, and revenue growth. These reflect budget, authority, and organizational readiness, not content consumption.
Yes. Most teams layer Crustdata signals on top of their intent scores. An account with both high topic surge and recent funding is a stronger signal than either alone. The API returns structured JSON that you can merge with your existing scoring model.
Company records are enriched live from 15+ sources. Funding rounds, headcount changes, and job postings reflect what is true at query time. Watcher webhooks deliver within minutes of detecting a change.
Company search is 1 credit per 100 results. Watcher alerts are 1 credit per event. A team monitoring 500 target accounts and running weekly signal searches spends roughly $300 to $800 per month depending on alert volume.