Territory scores decay between assignment cycles. Keep account data live so reps always work the right accounts with fresh headcount, funding, and hiring signals.
Your tools track what was true at the last refresh. Nothing in the stack tracks what changed since then.
| Today | With Crustdata |
|---|---|
| Enrichment runs once during annual or quarterly book assignments | Enrichment runs in real time on every API call. |
| Territory scoring uses headcount from the last refresh cycle | Scoring runs on live headcount, funding, hiring velocity, and growth signals updated from 15+ sources |
| Reps pull data manually from per-seat vendor tools into spreadsheets | API pipes enriched data directly into your CRM or warehouse with no manual imports |
| Rebalancing waits for an annual committee review | Watcher alerts you when accounts cross territory thresholds: headcount spikes, funding rounds, leadership changes |
Pass any combination of filters: geography, headcount range, industry, growth rate, funding stage. The API returns matching companies with live metrics on every result. 1 credit per search.
Define conditions on headcount growth, funding events, or leadership changes for your watched accounts. Watcher pushes a webhook the moment a trigger fires. Your scoring model recalculates without waiting for the next quarterly review.
When an account crosses from Mid-Market to Enterprise, the webhook fires and your CRM updates the assignment. Reps open their book and the right accounts are on top.
Company data enriches in real time on every API call from 15+ sources. Watcher alerts push within hours of a detected change.
Company enrichment costs 1 credit per company. A 10,000-account refresh costs 10,000 credits. Company search costs 1 credit per query.
You call the API directly. No per-seat licenses, no manual exports, no scheduled batch windows. Data updates on every call.
The API works with any system that makes HTTP requests. RevOps teams connect it to Salesforce or Snowflake, typically within a day.