Top 8 Firmographic Data Providers for B2B Sales Teams in 2026

Finding accurate firmographic data separates successful B2B sales teams from those burning budget on bad leads. When your reps waste time calling companies outside your ideal customer profile (ICP) or pitching decision-makers who left six months ago, the problem is the data quality.

The right firmographic data provider provides verified company information, including industry classifications, revenue figures, employee counts, tech stacks, and organizational hierarchies. This intelligence lets your sales and marketing teams target accounts that match your ICP and avoid wasting resources on prospects who will never convert.

This guide compares 8 firmographic data providers based on coverage, accuracy, delivery methods, and pricing. 

What Is Firmographic Data?

Firmographic data describes companies using measurable attributes such as employee count, revenue, industry, location, funding, and growth patterns. Sales teams use these datapoints to filter prospects, prioritize accounts, and personalize outreach.

Basic firmographics include company size, revenue estimates, industry, headquarters location, funding stage, and year founded. Advanced providers add growth signals like headcount changes, hiring velocity, web traffic trends, and funding announcements.

8 Best Firmographic Data Providers for B2B Sales Teams

The table below compares 8 firmographic data providers, and each takes a different approach to data freshness, coverage, and delivery. Use this to identify which providers match your sales team’s requirements before reviewing the detailed breakdowns.

1. Crustdata

Crustdata delivers real-time B2B intelligence by combining firmographic data with growth signals, delivered in real time when you request it. Instead of working from monthly database snapshots, sales teams get current company information, including headcount changes, funding events, hiring patterns, and web traffic trends.

Key Features

• 60M+ company database with 250+ datapoints: Covers global companies with firmographic attributes including revenue estimates, industry, location, founding year, company type, funding history, and organizational structure

• Real-time data enrichment at request time: Crawls live sources when you search or enrich, returning current information instead of month-old database snapshots that miss recent changes

• Company Search API with 90+ firmographic filters: Filters companies by employee count, revenue range, industry, location, funding stage, growth metrics, and technology stack to build ICP-matched prospect lists

• Growth signals beyond basic firmographics: Tracks headcount growth (MoM, QoQ, YoY), job openings by department, funding announcements, web traffic patterns, employee reviews, and social media activity

• Unified multi-source aggregation: Merges firmographics, leadership data, funding signals, hiring trends, and web metrics from 10+ verified sources into one structured company record

• API-first delivery with real-time alerts: Provides access to Company Data API for enrichment, Company Search API for discovery, and Watcher API for webhook alerts on funding rounds, leadership changes, and headcount shifts

Pros

• Provides real-time firmographic data instead of monthly/quarterly database refreshes

• Combines traditional firmographics with growth signals (hiring, funding, web traffic, employee sentiment) in a single platform

• Offers API-first architecture for developers building custom sales workflows

• Includes professional contact details, including work emails

Cons

• Custom pricing requires a sales conversation rather than a self-serve signup

Pricing

Crustdata offers custom pricing based on usage volume and data requirements. Contact sales for specific rates.

2. ZoomInfo

ZoomInfo operates as an enterprise-grade B2B database with firmographic data that updates through automated systems and a global research team. Sales teams access company profiles with revenue estimates, employee counts, location data, and corporate hierarchies.

Key Features

• 110M+ companies with 200+ firmographic attributes: Covers global companies with industry classifications (NAICS and SIC codes), revenue ranges, employee headcount, location data, and corporate structure

• Wide data coverage on core firmographic fields: Achieves complete data coverage for company name, address, website URL, industry classification, revenue estimates, and employee count through AI-driven attribute prediction

• 35M+ non-headquarters location records: Provides location-level firmographic data for companies with multiple offices, enabling territory mapping and location-specific targeting

• Company hierarchy mapping: Displays corporate relationships showing parent companies, subsidiaries, and acquisitions for enterprise accounts

• Buyer intent signals and technographic data: Tracks company technology stack, software usage, and behavioral signals indicating purchase interest

Pros

• Delivers extensive firmographic coverage across enterprises and SMBs globally

• Offers detailed corporate hierarchy views for enterprise selling

• Includes 174M email addresses with precise company mapping

Cons

• Updates data periodically rather than in real-time, missing recent company changes

• Some premium features (verified emails, global data, intent signals) require add-on purchases

Pricing

 ZoomInfo does not publish pricing publicly. Contact sales for custom quotes.

3. Clearbit (HubSpot Breeze Intelligence)

Clearbit enriches CRM records with firmographic data through real-time lookups triggered when contacts enter your system. Now operating as Breeze Intelligence within HubSpot’s ecosystem, the platform matches email addresses or domains to its database and automatically populates company attributes, including industry, revenue, employee count, and technology stack.

Key Features

• 100+ B2B attributes : Enriches company and contact records with firmographic data, technographic data, and demographic data

• Real-time enrichment at point of entry: Fills CRM fields when new leads enter your system, eliminating manual data entry and incomplete contact records

• IP intelligence for website visitor identification: Identifies companies visiting your website through reverse IP lookups, revealing firmographic data about businesses browsing without completing forms

• Form shortening with dynamic enrichment: Reduces form fields by auto-filling known attributes, improving conversion rates while maintaining data quality for lead scoring and routing

• 44M+ companies and 350M+ contacts coverage: Provides comprehensive B2B data spanning global companies with emphasis on North American markets, where coverage is strongest

Pros

• Delivers real-time enrichment automatically as contacts enter your CRM

• Offers corporate hierarchy mapping showing parent companies and subsidiaries

• Normalizes job titles into standardized roles and seniority levels for consistent segmentation

Cons

• Requires a paid HubSpot subscription to access it

• Limits to the HubSpot ecosystem, losing flexibility for other CRM users

Pricing

Clearbit is included with HubSpot Starter, Professional, and Enterprise subscriptions. 

4. Cognism

Cognism delivers B2B sales intelligence with firmographic data combined with phone-verified mobile numbers for global markets. The platform emphasizes GDPR and CCPA compliance while providing verified contact information, intent data, and company attributes that sales teams use to identify and engage decision-makers.

Key Features

• 400M+ contacts with strong European coverage: Provides business emails and mobile numbers for decision-makers with exceptional depth across the UK and EMEA markets

• Diamond Data® phone-verified mobile numbers: Verifies mobile numbers through live calling to confirm accuracy

• GDPR and CCPA compliant data with DNC scrubbing: Checks against 13 global Do-Not-Call lists and maintains ISO 27001, ISO 27701, and SOC 2 Type II certifications for privacy-safe prospecting

• Intent data powered by Bombora partnership: Identifies companies actively researching topics related to your solution by tracking signals from 5,000+ B2B websites, including job changes, funding rounds, and technology adoption

• Director-level data refreshed every 30 days: Updates firmographic and contact information for VP-level and above decision-makers to maintain accuracy and completeness

Pros

• Provides data accuracy for European contacts with unrivaled UK and EMEA coverage

• Offers real-time CRM enrichment with seamless Salesforce, HubSpot, and Pipedrive integrations

• Includes AI-powered Sales Companion for intelligent prospecting and account context

Cons

• Limits data coverage and lower accuracy for the North American and APAC regions

Pricing

Cognism uses custom quote-based pricing with annual contracts.

5. Apollo.io

Apollo.io operates as an all-in-one sales intelligence and engagement platform combining a B2B contact database with email sequencing, calling, and CRM functionality. The platform provides firmographic data alongside contact information, enabling sales teams to discover prospects and track engagement within a single unified workflow.

Key Features

• 275M+ contacts and 73M+ companies with 65+ filters: Delivers B2B contact and company data with advanced filtering by firmographics, technographics, job changes, and keywords for ICP targeting

• 91% email accuracy with 7-step verification: Validates email addresses through real-time verification logic, catch-all domain handling, and bounce prediction to deliver clean contact data

• Real-time data enrichment and CRM sync: Fills missing firmographic and contact data through CSV uploads, API calls, and bi-directional integrations with Salesforce, HubSpot, Zoho, and Pipedrive

• Integrated email sequencing and dialer: Combines contact database with multi-channel engagement tools, including A/B testing, automated follow-ups, call recording, and conversation intelligence within the platform

• Intent data and job change tracking: Identifies companies actively researching solutions and contacts who recently changed positions, providing high-intent signals for timely outreach targeting

Pros

• Provides an all-in-one platform, eliminating the need for a separate data provider and engagement tools

• Includes built-in email warmup, deliverability suite, and Chrome extension for prospecting

• Updates data in real-time when capturing signals like job changes, new emails, or phone numbers

Cons

• Limits email credits by the fair use policy despite “unlimited” claims in plan descriptions

• Locks advanced features behind the highest-tier Organization plan

Pricing

Apollo.io has a free plan with 1,200 credits/year (100/month). Pid plans start at $59/user/month or $49/user/month when paid annually, with a 14-day free trial period.

6. Lusha

Lusha provides B2B contact and company data through a Chrome extension that reveals email addresses and mobile numbers while browsing LinkedIn, Salesforce, or company websites. The platform focuses on direct-dial phone numbers and verified contact information with firmographic attributes, targeting SMBs and mid-market teams.

Key Features

• 100M+ business profiles with Chrome extension access: Delivers contact information, including direct phone numbers, email addresses, and firmographic data directly from company websites

• Strong mobile number accuracy for US and EMEA: Provides high-accuracy direct-dial phone numbers, particularly in North American and European markets, through community-sourced data and verification processes

• GDPR and CCPA compliant with third-party audits: Maintains SOC 2 Type II, ISO 27001, ISO 27018, and ISO 27701 certifications with annual independent privacy audits for data protection compliance

• CRM data enrichment with automatic updates: Fills missing contact information in Salesforce, HubSpot, Zoho, and Pipedrive by adding phone numbers, email addresses, and firmographic details to existing records

• Buyer intent data: Identifies companies actively researching specific topics with intent signals across industries, combined with job change tracking for timely outreach

Pros

• Integrates Chrome extension directly into LinkedIn and Sales Navigator for fast prospecting

• Provides strong direct-dial and mobile number coverage, improving connect rates for cold calling

• Requires minimal training for sales teams with a simple interface

Cons

• Shows data accuracy gaps in certain regions, industries, and smaller companies

• Offers limited coverage for niche markets and smaller businesses

Pricing

Lusha offers a free plan with 40 credits/month. Pro plan costs $29.90/month (250 credits/month, 3 seats). Premium plan costs $69.90/month (600 credits/month, 5 seats). Scale plan offers custom pricing with credits granted upfront. 

7. 6sense

6sense is an AI-powered account-based marketing (ABM) and revenue intelligence platform that processes buyer signals daily through its Signalverse to identify accounts showing purchase intent. The platform combines anonymous visitor tracking, firmographic data, predictive analytics, and multi-channel campaign orchestration to help B2B teams target high-value accounts. 

Key Features

• 1 trillion daily signals for intent detection: Captures buyer behavior across search engines, review sites, competitor websites, and anonymous web activity to identify accounts actively researching solutions

• Anonymous visitors to accounts through Company Graph: Uses proprietary technology with IP addresses, cookies, and mobile IDs to identify and track anonymous website visitors

• Scores accounts with AI-driven predictions: Applies the 6AI engine to score accounts based on firmographic fit, intent signals, engagement levels, and buying stage using first-party, second-party, and third-party data

• Orchestrates multi-channel ABM across ads, email, and web: Deploys built-in demand-side platform (DSP) for display, video, Facebook, and Google Ads with dynamic audience segments

• Forecasts revenue with attribution models: Predicts pipeline with sourced and influenced attribution tracking across first-touch, last-touch, and even-touch models to measure ABM campaign impact on revenue

Pros

• Processes anonymous buyer signals to identify in-market accounts before they engage sales

• Unifies intent data, predictive analytics, and campaign orchestration in a single platform

• Automates advertising, email sequences, and lead scoring with AI-powered workflows

Cons

• Demands complex implementation requiring weeks to months of setup and dedicated ABM teams

• Updates intent signals weekly, insufficient for fast-moving sales cycles

• Presents a steep learning curve, with users reporting heavy reliance on manuals and guides

Pricing

6sense offers a free plan with 50 data credits/month. Premium plans require custom quotes.

8. SalesIntel

SalesIntel provides B2B contact and firmographic data with an emphasis on human-verified accuracy. The platform combines automated data collection with a team of researchers who manually verify contact details and company information to improve reliability. It is commonly used by sales teams that prioritize verified direct-dial numbers and company-level accuracy, particularly in North American markets.

Key Features

• Human-verified contact and company data: Verifies emails and direct-dial phone numbers through in-house research teams to improve accuracy

• Company firmographics and technographics: Provides employee count, revenue estimates, industry classifications, location data, and installed technologies

• Intent data integration: Offers buyer intent signals through third-party partnerships to identify companies researching relevant topics

• Research-on-demand service: Allows users to request missing contact or company records for manual verification

• CRM and sales engagement integrations: Syncs with Salesforce, HubSpot, Outreach, Salesloft, and other revenue platforms

Pros

• Provides research-on-demand for missing records

• Includes firmographic and technographic company attributes

• Integrates directly into major CRMs and sales tools

Cons

• Relies on database refresh cycles rather than real-time crawling

• Focuses primarily on North American markets

Pricing

SalesIntel does not publish public pricing. Plans are quote-based and vary depending on seat count, feature access, and data volume.

How to Choose a Firmographic Data Provider

Selecting the right firmographic data provider depends on your specific business requirements and growth stage. Start by evaluating data accuracy and verification methods. Providers with human-verification processes, regular re-verification cycles, and high-accuracy guarantees deliver cleaner data, reducing bounce rates and wasted outreach efforts.

Assess data freshness. Companies change rapidly, and real-time updates matter more than static monthly or quarterly refreshes. Look for providers that track growth signals like funding rounds, headcount changes, and job openings that indicate buying intent.

Evaluate your technical requirements. Teams running account-based marketing need intent data and predictive analytics. Sales development teams prioritize direct-dial accuracy and Chrome extensions. Data engineering teams require robust APIs with webhook support for automated workflows.

Why Crustdata Stands Out for Firmographic Intelligence

Most providers give you outdated snapshots. Crustdata delivers real-time firmographic data designed for modern B2B sales, with capabilities that go beyond static company records:

Key Capabilities:

• 95+ company filters and 20+ people filters: Build hyper-targeted prospect lists based on revenue, headcount, industry, location, funding stage, and growth metrics.

• Real-time enrichment APIs: Turn company names or domains into complete profiles with 250+ datapoints from 10+ verified sources.

• Watcher API with live monitoring: Receive instant webhook alerts on funding rounds, executive hires, headcount spikes, and technology adoption changes.

• Combined firmographic, technographic, and intent signals: Unified view of every account pulling from SEC filings, employee reviews, web traffic, and product usage data.

• Historical tracking for growth analysis: Access past data on headcount, funding, and performance metrics to assess company trajectories over time.

Instead of waiting weeks for database updates, you get instant alerts the moment prospects show intent. Your sales team can time outreach to catch companies right when they’re expanding, hiring, or changing direction.

Ready to see how real-time firmographic data transforms your prospecting? 

Book a demo to explore custom solutions for your team.